Social Marketing

  Social Optimization Online Communities User-Generated Content (UGC) Geolocation Social Shopping and Commerce Video Marketing Backchannel Management Blogs Vlogs Wikis iOS and Android Mobile Apps Content Marketing QR Codes Digital Stickering Bluecasting Digital Radio and Podcasting Gamification Online and Virtual Events Search Engine Optimization (SEO) Search Engine Marketing (SEM) Pay Per Click (PPC) Predictive Targeting Dynamic Content Website Navigation, Search, and Discovery Data Analytics and Visualization Online Accessibility  

Work History

Work History
2011 - 2012

Chief Marketing Officer and Vice President

Purple Communications Inc.

Increased year-over-year minutes 42% (5-point increase in market share)Reduced annual marketing spend by half, through executing proven and cutting-edge social marketing strategiesLed multi-award-winning Deaf and hearing marketing organization for the #2 web and mobile video relay service (VRS), video remote interpreting (VRI), text relay (IP Relay), community interpreting, and captioning service provider in a heavily regulated (FCC) monopoly marketplaceIncreased engagement-driven customer acquisition, retention, and winback by integrating social media marketing strategies – including blogs, Facebook, Twitter, YouTube, Slideshare, Flickr, Foursquare, Pinterest, and others – with paid, owned, and earned media marketing strategies

2009 - 2011

Chief Marketing Officer and Co-Founder

SocialGrow Inc.

Developed, using Agile/SCRUM development process, a cloud-based software application (SaaS) to automate the process of searching for and inviting people to join users’ online social networks, making it faster and easier for individuals and organizations to grow their connections across multiple profile-based social networking websites Key results:+ Sponsored by CommonAngels, Boston’s leading venture capital network+ Accepted into Microsoft’s BizSpark Start-up Program for high-potential software start-ups+ Named one of “Five Start-Ups You Should Follow” by MassHighTech (The Journal of New England Technology), “Most Promising BizSpark Start-Up of the Day” by Microsoft, one of the top 300 startups globally by; and+ Ranked the #2 Chief Marketing Officer on Twitter worldwide by Social Media Marketing Magazine

2008 - 2009

Chief Marketing Officer

Online Buddies, Inc.

Joined Kendall Square-based start-up – the parent company of a portfolio of subscription- and advertising-based global social networking, dating, and entertainment web sites – as one of 3 officers directly reporting to the CEO charged with professionalizing the business to achieve the next level of customer and revenue growth by attracting new customers (acquisition), increasing the number of paying customers (conversion), and reducing the churn of paying customers (retention)Developed young marketing department by establishing the business processes and culture required to quantify the effectiveness of total marketing spend and reduce paid member acquisition costsKey results:+ grew the total number of worldwide members from less than 3 million to more than 4 million;+ increased the daily peak number of members online from 40,000 to more than 60,000;+ increased the number of members in target markets 100%, and the number of unique logins 200%; and+ won multiple quarterly “Top Ten” awards – all while reducing the annual marketing budget from $5M to $4MLed the marketing teams responsible for: customer, market, and competitor research; country- and market-specific brand management; print, online, and outdoor/transit advertising; SEO, SEM, and online (e.g., Facebook) marketing; event sponsorships; member, media, and crisis communications; health education, intervention, and outreach; and overall brand look, feel, tone, and voice

2006 - 2007

Vice President of Interactive Strategies

Realogy | Realogy Franchise Group

Led the development and implementation of enterprise-wide interactive vision, strategies, and roadmap to fully leverage the internet and become the industry leader in innovation in web 2.0 marketing, winning the MIXX Award for Interactive Marketing Excellence and the Inman Innovation Award

Developed consumer, broker, and agent marketing programs including: websites, national advertising, localized marketing, agent and broker recruiting, sales support, public relations, and internal communications in support of U.S. and international market share growth

Resulting innovations included: online collaboration, social networking, and user-generated content

2000 - 2005

Director and Technical Manager

Avaya | Avaya Labs Global Research and Development

Led 50+ person employee, contractor, and vendor team across 5 countries to leverage primary customer research, usability engineering, content management, and lean manufacturing best practices to develop and deliver the print, web, and interactive product marketing – in 23 languages – required to sell, install, and use complex, engineered communications systems hardware and software

Launched global marketing strategies to increase product revenues $360M (a 9% increase), and increase customer satisfaction 20% as measured by third-party surveys

Resulting innovations included:

+  podcasting of installation content;

+  embedding of product assistance directly into products through “on-line” help and user tutorials; and

+  transformation of PDF-format “documents under glass” into truly interactive web-based content



Strengths (Source: Gallup Clifton Strengthsfinder)

  • Maximizer
  • Ideation
  • Strategic
  • Self Assurance
  • Activator


  • ASL (American Sign Language)
  • German (Zertifikat Deutsch als Fremdsprache)
  • French
  • Spanish
  • Russian


Cool hunter for new ideas, strategies, and technologies to increase the value of world-class brands by using technology to develop stronger emotional connections between companies and their customers to drive revenue and market share.Global technology and marketing alchemist with proven leadership unleashing peoples' creativity to effect successful business transformation.Ranked the #2 Chief Marketing Officer on Twitter worldwide by "Social Media Marketing Magazine".