Experienced marketing professional with the ability to direct an organization in the development and execution of its marketing strategy with quantifiable returns on its investment.Skilled in effective use of media and marketing communications, business partner development and team building with executive-level skills in problem solving, planning and management.
- Twenty years of marketing leadership at both Fortune 500 companies and advertising agencies, with track record for consistently increasing revenues and decreasing costs
- Entrepreneurial approach to problem solving, seeking solutions that create the most value for the firm and its shareholders while maximizing the utility of internal resources and efficiencies of external resources
- MBA with Marketing emphasis from Oklahoma State University
- MS in Mass Communication with emphasis in Media Management from Oklahoma State University
Skilled researcher with an extensive background in brand management and strategic communications. Early career as a Senior Art Director on national advertising accounts and education in media management provides a strong competency in managing agency relationships and the development of creative executions.
- Strategic planning
- Market research and analysis
- Strategic communications
- Creative development and execution
- Media management
- Team building