Honors & Awards

  • Riata Business Plan Competition Finalist
  • 2007 OSU Advertising Club Outstanding Faculty Award
  • 2006 AEJMC Annual Conference – Advertising Division Top Paper Submission
  • Kappa Tau Alpha – National Honor Society in Journalism and Mass Communication
  • Addy Award - Collateral Advertising
  • Addy Award – Package Design

Summary

Experienced marketing professional with the ability to direct an organization in the development and execution of its marketing strategy with quantifiable returns on its investment.Skilled in effective use of media and marketing communications, business partner development and team building with executive-level skills in problem solving, planning and management.

  • Twenty years of marketing leadership at both Fortune 500 companies and advertising agencies, with track record for consistently increasing revenues and decreasing costs
  • Entrepreneurial approach to problem solving, seeking solutions that create the most value for the firm and its shareholders while maximizing the utility of internal resources and efficiencies of external resources
  • MBA with Marketing emphasis from Oklahoma State University
  • MS in Mass Communication with emphasis in Media Management from Oklahoma State University

CORE COMPETENCIES

Skilled researcher with an extensive background in brand management and strategic communications. Early career as a Senior Art Director on national advertising accounts and education in media management provides a strong competency in managing agency relationships and the development of creative executions.

  • Strategic planning
  • Market research and analysis
  • Strategic communications
  • Creative development and execution
  • Media management
  • Team building

Work History

Work History
Jan 2007 - Present

Independent Consultant

As a professional marketing consultant, I have advised a number of firms in the areas of brand development, marketing management and strategy, have conducted marketing workshops and seminars, and have provided market and competitive analyses for business start-ups and new product launches.

Consulting Highlights: Developed formal business plan for a start-up company that provides on-demand concierge services to both business and consumer markets.

  • Wrote formal business and marketing plans and developed detailed financials and pricing schedules
  • Developed company's brand and distinct brand messages
  • Presented plan to investors, venture capitalists and CEOs of large companies as a finalist in the OSU School of Entrepreneurship Riata Business Plan Competition
  • Plan placed 4th out of a field of ninety-six teams

Developed and managed a B2B marketing program for a chiropractic firm which, within the first four months, secured partner agreements with three of Tulsa’s largest employers and more than 20 new patients with a lifetime value to the practice of$150,000.

  • Developed B2B sales and incentive program
  • Developed media plan and creative copy for print and radio ad campaigns
  • Developed monthly e-mail marketing campaigns
  • Developed corporate website and all advertising and sales collateral

In addition to these highlights, I have worked on a variety of projects for a wide range of clients, including:

  • Developed interactive online recruiting and client support interface for start-up travel nursing company
  • Conducted marketing workshop at annual meeting of national franchise business with more than thirty franchisees
  • Conducted market research and competitor analysis study for regional energy company
  • Advised growing criminal defense laws firm on branding and marketing strategy
Jan 2007 - Present

Visiting Professor

Oklahoma State University

In this clinical teaching position my responsibilities are to train future strategic communications professionals by developing a meaningful link between strategic communication theory and concepts and their real-world application in the fields of public relations, marketing and advertising.

  • Developed professional portfolio course to aid graduating seniors in advertising and public relations to refine their skills and to successfully package themselves as viable job candidates
  • Developed curriculum to teach students to view advertising and marketing communications from a broad strategic perspective resulting in a greater grasp of the impact marketing can have on a firm.
  • Primary courses taught include: Graphic Design for Strategic Communications, with emphasis on media and campaign planning, creative execution and the use of leading edge graphic design software (Adobe Creative Suite), Copywriting and Strategic Communication with emphasis on campaign strategy and persuasive writing, and Professional Portfolio with emphasis on creative execution of marketing communications
  • Served the Association for Education in Journalism and Mass Communication (AEJMC) in an editorial capacity since 2007 as a guest reviewer and as a panel discussant at its annual convention
Nov 2000 - Dec 2006

Vice President, Senior Marketing Manager

Bank of Oklahoma

As the Senior Marketing Manager over the Consumer Banking Division, I was directly responsible for all consumer marketing budgeting and planning for the 147 branch network of BOK Financial, including Bank of Oklahoma, Bank of Texas, Bank of Arkansas, Bank of Arizona, Bank of Albuquerque, Colorado State Bank & Trust, and Bank of Kansas City.

  • Successfully re-negotiated existing media contracts, saving $200 thousand annually
  • Key team member in the development and execution of consumer product marketing plans and programs, resulting in record revenues each year of my tenure
  • Advised consumer product managers on the development of new product marketing strategies and prepared periodic reviews to minimize losses and to maximize marketing ROI
  • Advised and provided periodic presentations to regional marketing and sales managers, community bank presidents, branch and executive management regarding marketing initiatives, goals and results
  • Managed in-house team of five full-time graphic designers and initiated new operating procedures that resulted in a 28% increase in department productivity
  • Developed an online interdepartmental project management and approval process that resulted in a decrease in losses due to errors, missed deadlines, and insufficient communication

Education

Education
2003 - 2005

MS

Oklahoma State University

Honors Graduate

Masters Thesis awarded Top Student Paper at 2006 AEJMC annual convention

Portfolio

Skills

Skills

Market Research

As an MBA and MS student at Oklahoma State, I became proficient in conducting market research including conducting focus groups, designing surveys, and conducting competitive market analysis. I am also proficient in the use of SPSS software for the purpose of data analysis.

Copywriting

I am a bona fide "wordsmith" and have been teaching the wordsmiths of tomorrow the skills necessary to excel in copywriting and strategic communications at Oklahoma State University since 2007.

Microsoft Office

I am highly skilled in the use of the Microsoft Office suite of software, including Word, PowerPoint, and Excel.

Graphic Design

I've spent most of my 20+ years in advertising developing graphic design solutions to visual communication problems. I am highly skilled in all Adobe Creative Suite programs, including Photoshop, InDesign, Illustrator and Dreamweaver. For the past four and a half years I've been teaching graphic design at Oklahoma State University.