Accelerated though the ranks based on proven account management, team leadership, strategic planning and understanding of global consumer insights and cultures.
Senior Partner, WW Strategic Planning Director, Lenovo (2004-2006)
Appointed as the WW agency leader on the global expansion of the Chinese electronics manufacturer after their purchase of IBM’s PC division.Developed and managed execution of transition plans, marketing communication strategies and global processes and systems across teams in 40+ countries.
Senior Partner, WW Group Planning Director, Cisco Systems (2002-2004)
Established and led a new global account within the agency, building teams and developing global processes to ensure success of this new relationship.Developed the global media strategy for the launch of the new advertising campaign and ensured successful implementation in all countries.This initiative won the WPP Partnership Award.
Senior Partner, International Group Planning Director, American Express (1998-2002)
Managed the development of media strategies and contributed to the creation of integrated communications plans for American Express in 21 international markets and ensured global best practices were implemented consistently.Participated in global cross-functional leadership teams to develop global communication architectures for the launch of the Blue card and revitalized Green card, which resulted in the execution of ‘never-been-done before’ marketing solutions in multiple countries.Built visibility for the American Express brand through the creation of a successful strategy that resulted in non-traditional executions that set standards for best practice. Managed strategic support for American Express’ sport and entertainment sponsorships to build consistency around the world.