Kristin Engard

Kristin Engard

Summary

Integrated Media and Marketing Communications Specialist

Extensive experience driving strategic growth and market visibility for global clients, through the development and delivery of integrated media and communications solutions.  Broad and deep experience in financial, technology and consumer sectors and across multiple geographies including Europe, North America, Latin America and Asia.

Proven success record in:

  • Increasing visibility and profitability of brands and their marketing / media campaigns.
  • Distilling consumer insights into impactful ideas that drive innovative solutions.
  • Motivating staff to peak performance levels.
  • Leveraging advanced analytical and problem-solving skills to address business, operational and relationship issues.

Expertise

Strategic Marketing Communications | Brand Growth | Relationship Building | Team Building/Management

Traditional/Digital/Social Media | Consumer/Trade Marketing Strategies | Advertiser-funded Programming and Content Development | Innovative Solutions | Research Analysis | Budgeting | Sponsorships/Promotions | Negotiations

Highlighted Career Achievements

  • Revenue Generation – Tripled office billings with new business wins totaling over us$100 million
  • Award–Winning Solutions – China Effies, Advertising and Marketing Effectiveness Awards, WPP Partnership Award, American Express’ Chairman Award for Quality (2 times), “most innovative” rating in IPSOS 2008 Olympic Study.
  • Effective Marketing – Achieved 97% awareness and 66% increase in response rates for American Express’ Revitalized Green Card launch in Brazil. Helped move UPS to #2 in brand awareness in China, resulting in a 47% increase in business billings.
  • Team building – Increased quality of output that led to a 25% increase in client-agency evaluation scores.Improved employee morale and cohesiveness, resulting in #1 ranking in 2009 Employee Evaluation.

Work History

Work History
Nov 2007 - Oct 2010

General Manager, Head of Strategy Planning

Universal McCann

Managed local office of 35 people across multiple disciplines, including strategic planning, trading and digital.Led teams responsible for the local execution of global strategies, which resulted in award winning campaigns and revenue growth for clients, including Microsoft, UPS, Cathay Pacific Airlines and MasterCard.Identified key consumer insights and wrote communication strategies that contributed to the winning of over us$100 million in new business.Thought leader and key contact to regional media publications for opinions and analysis regarding critical issues facing the industry.

Nov 2006 - Oct 2007

Senior Managing Partner

MediaCom

Agency lead for Nokia’s Lifestyle GBU, driving the creation and delivery of integrated media and communications solutions, incorporating all touch points including PR, events, sponsorships, partnerships, digital, retail, traditional and non-traditional media.Delivered innovative and impactful campaign architectures through the construction of multi-channel, audience/lifestyle-specific solutions that ran across multiple regions (Europe, Latin America, Middle East, Asia).Strengthened the agency-client partnership through consistency, strategic insight and strong relationship-building skills.

Sep 1998 - Oct 2006

Senior Partner, Strategic Planning Director

MindShare

Accelerated though the ranks based on proven account management, team leadership, strategic planning and understanding of global consumer insights and cultures.

Senior Partner, WW Strategic Planning Director, Lenovo (2004-2006)

Appointed as the WW agency leader on the global expansion of the Chinese electronics manufacturer after their purchase of IBM’s PC division.Developed and managed execution of transition plans, marketing communication strategies and global processes and systems across teams in 40+ countries.

Senior Partner, WW Group Planning Director, Cisco Systems (2002-2004)

Established and led a new global account within the agency, building teams and developing global processes to ensure success of this new relationship.Developed the global media strategy for the launch of the new advertising campaign and ensured successful implementation in all countries.This initiative won the WPP Partnership Award.

Senior Partner, International Group Planning Director, American Express (1998-2002)

Managed the development of media strategies and contributed to the creation of integrated communications plans for American Express in 21 international markets and ensured global best practices were implemented consistently.Participated in global cross-functional leadership teams to develop global communication architectures for the launch of the Blue card and revitalized Green card, which resulted in the execution of ‘never-been-done before’ marketing solutions in multiple countries.Built visibility for the American Express brand through the creation of a successful strategy that resulted in non-traditional executions that set standards for best practice. Managed strategic support for American Express’ sport and entertainment sponsorships to build consistency around the world.

Education

Education

Skills

Skills

Mandarin

Innovation / Creativity

Team Building / Management

Communications Strategy Development