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Kendra NIcole Patterson

Director of Digital MArketing | Marketing Manager

BAckground

With nearly 5 years of project management, content marketing, digital & social media, B2B & B2C, research & analysis experience; a deep understanding of advertising performance metrics, advanced excel skills, preexisting relationships with advertising agencies & brand marketers and the ability to manage multiple projects while maintaining strict attention to details, my skill set, work ethic, and passion for expanding my wealth of experience can transition to any industry that utilizes digital advertising, project management & research and analysis to achieve company goals.

Qualifications

Manage email systems, oversee website and email analytics, manage digital marketing efforts

Create engaging and authentic content, drive content strategy, engage with influencers; manage daily social media campaigns

Build relationships with key influencers in online media, strong copywriting and editing experience with research background

Well versed in day to day social media management with track record of growing engagement and followers through targeted marketing

Skills

Excel
HTML/CSS
Google ad words, Google ANALYTICS, Google tag manager

Advanced SEO analysis skills, knowledgeable in HTML, CSS

cms, seo, wordpress

experience on all major social media platforms, including facebook, instagram, twitter, google+, pinterest, snapchat, periscope, etc

professional development & Staff training

Trained staff of 6 employees

program & project management

currently managed 18 active condo project marketing: all components of marketing from brand inception to completion of sales

Constant contact, mail chimp, pr newswire
KPI & RFPs

creation and execution

A/B Testing

developing and analyzing documentation

Budgets

including ad spend and marketing plan development and execution 

internal communications

superior writing skills, excellent email and other written 

Consulting

social media, project management and creative direction

professional experience

Director of Digital Marketing | Marketing Manager 

Urban pace
Jun 2015Present

Project Manager, lead contact managing correspondence to clients and vendors, ensuring that deadlines for all marketing deliverables are met on time and processes are constantly evolving which have been key in procuring over $100 million in sales revenue

Conduct digital marketing reporting including social media analysis, website traffic and conversion monitoring, registrant tracking and lead source verification used for marketing strategy development and digital marketing reports

Develop marketing content, branding strategy and creative brief. Experience managing multiple social media platforms. Client success includes increasing established Facebook pages' visibility and engagement over 200% over 2 months, As of March 2016 60% of sales can be attributed to social media engagement through the implementing a comprehensive targeted marketing strategy

Business Research Analyst | Property Manager

McWilliams|Ballard
Aug 2012Jun 2015

Successfully provide market analysis deliverables that were key in securing marketing and sales agreements creating over $800 million total sales volume for multifamily condominiums, townhomes, mixed-use residential and single family projects

Created, Developed, and Implemented an excel based property management revenue optimization program and resident management system that currently manages over $16,200,000 annual rent revenue also providing ongoing support and staff training to 11 leasing manager, consequently saving over $120,000 a year in operating expenses with utilization of revenue optimization program since program inception in October 2013

Provide research materials and creates graphical illustrations of research findings used in standard business reports for project managers, principals and clients nation-wide. works directly with Principals providing daily analysis and opinion on current and potential business ventures, travel logistics, drafting press releases and providing up to date market research on a macro and micro level per request

Regional Training Specialist

Post Properties
Feb 2011Jul 2012

Generated over $25,000,000 in rent revenue with 60% average closing ratio in 2011 and 2012 thereby awarded Top 20 Performer company-wide

 Trained over 15 leasing new hires in portfolio; Provided On-Site Assistance for new hires, Advised Career Development and Recognition for new hires; provided new policy/procedure information to staff  

Creator and Facilitator of local outreach initiative: established and/or enhanced existing relationships with local Alexandria homeless/food shelters providing continental breakfast and donating non- perishable goods

Senior Leasing Consultant

Equity Residential
Mar 2009Feb 2011
Washington, DC Senior Leasing Consultant Increased sales volume by 30% during tenure generating over 200 new leases and $10,000, 000 in rent revenue Served as the MRI Property Management Software trainer for new hires Processed all account receivables and other bookkeeping functions including operations management, pricing calls, monthly budget reporting, Statement of Deposits, Renewal Offers and Concessions, Eviction Proceedings, Fair Housing Compliance; liaison between residents and property manager for providing solutions and escalating issues Recommended best possible solutions for resident complaints while protecting integrity, trust and reputation of the company with in-depth knowledge of policies and procedures

Teller Manager/personal Banking

Wells Fargo Bank NA
Jan 2007Mar 2009
Landover, MD Teller Manager/Personal Banking

Education

B.B.A

Howard University School of Business
2008

Bachelors of Business Administration with a concentration in Business Management & Marketing

Portfolio