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 Marketing & Business Development Professional

Personal Summary

A highly efficient, innovative methodical marketing and business development professional with extensive experience of supporting sales departments by reviewing, developing, defining their overall marketing strategy. Creative and dynamic marketer with proven expertise in consistently penetrating new markets to ensure sustainable revenue growth.

Leverages exemplary communication and in-person meetings to establish presence and build a positive brand while fostering continuous client engagement. Can relate well with people at all levels. Comfortable working in a fast paced, hands-on, growth orientated work environment and possessing a proven ability to ensure that brand messages, standards and communications are understood and implemented effectively.

Now looking forward to a making a significant contribution to the marketing department of a  company that offers genuine opportunities for progression.

Profile Summary

Poised and articulate professional with exceptional skills in supporting global teams in the development and implementation marketing strategies to capture new markets and increase profitability.

Overall 9 years of work experience in the field of Conceptualizing projects, Retail Management, M.I.C.E Management, Special Events, Exhibitions, Promotion and Sale with global exposure.

Excellent communication skills, computer proficiency and an open mind to understand and deploy organizational strategies to help meet corporate objectives.

Dedicated professional to growth by constantly upgrading skills and participating in training opportunities.

Area of Expertise

  • Strategic Planning & Lead Generation 
  • Market Research & Analysis
  • Developing the marketing strategy and plan
  • Management of the marketing mix (360*)
  • Managing agencies & Measuring success
  • Managing budgets & Ensuring timely delivery
  • Competitive Intelligence & Project Management
  • Relationship Management & Customer Service
  • Advertising & Event Planning
  • Negotiations & Vendor Management

Work experience


Marketing & Business Development Associate (Freelance)

Nanyang Institue of Management, SSTC - Singapore, Wingo Travel Pte Ltd, KUDO's Pte Ltd (Singapore), SerangoonAir Pte Ltd (Singapore), ENIL pvt ltd (Radio Mirchi-Chennai), Dentistree Pvt Ltd - Chennai, SSN college of Eng, SRM University, Hindustan University, Premier Organics Limited - India, S&S Foundations Pvt Ltd, Goldy Enterprises Pvt Ltd.

Associated with growing companies, using vast and varied experience to plan and implement marketing & business development strategies, thereby contributing significantly  to the success of the company’s marketing efforts.

  • Developing a marketing team to implement strategy & delivering on objectives.
  • Design, implement & facilitate an effective local & national marketing strategy.
  • Carrying out effective research & intelligence into competitor products & other trends.
  • Constantly improving business development activities. Overseeing and managing financial budgets.
  • Manage daily activities with PR, press and marketing communications agencies.
  • Develop partnerships & relationships with third parties to meet strategic objectives.
  • Identifying key marketing opportunities. Making sure that campaigns run to deadline and on budget.
  • Online campaigns, web site, use of digital/social media. Budget setting and control, including measurement and return on investment.
  • Management of sponsorship for conferences and events.
  • Exceptional project and time management skills.
  • Setting the scope, implementation, management & review of marketing campaigns.

Project Head - M.I.C.E

Eyeball Media Pvt Ltd

Spearheaded and Organized 4 international property shows  in Singapore, US & Kuwait, executed effective BTL activities for property expo and Live Concerts in these countries Increasing footfalls thereby increasing profitability for our clients. 

The job profile includes servicing the existing clients and targeting new organizations for events management and outdoor advertisements thereby increasing profitable customer base.

Handling teams of Marketing / Sales, Client service focusing on increasing productivity of teams and managing the entire life cycle of customers from acquisition to payment collection.

Coordinated for events such as Budget Homes, Chennai Realty, CEO Lifestyle, Luxury Homes & Wedding Show in the southern states of India.


Incentive tours

Wingo Travels Pte Ltd - Singapore

Supported marketing and corporate communications across the organization, traveled to China, Korea, Malaysia and other Asia-Pacific countries. Organized on- and off-site touring activities and traveled frequently across locations to adopt best practice methods and travel requirements. Liaised between cross-functional teams and department, facilitating group tours, vendor management and Sales. 


Claims Management Executive for U.S.Health Insurance Companies

Dell Perot Systems Business Process Solutions (I) Pvt.Ltd, Chennai

Scheduled & allocate workload to team members will be a primary Role. Monitored team attendance and punctuality in support of department goals.

Involved in sending hourly updates/reports on the teams’ performance, which includes overdue report, daily closure report, idle case report, Case-Age case report etc.

Interacted with the client through email to have the customer’s issues resolved immediately.

Trained new agents to work on AR- follow ups.



Experience of conceptualizing and executing  successful marketing campaigns/activities.

Strong leadership and consensus building skills.

Track record in the development and implementation of integrated campaigns.

Able to quickly understand customer/clients needs and to deliver timely and cost-effective solutions.

Organized public events to represent the firm in exhibitions, at road shows and market leaders on the Internet and other media, etc.


  • Expanded the business growth for about 5 crores within a span of 2 years
  • Implemented marketing initiatives, campaigns and strategies to promote products and brand name to potential customers.
  • Initiated new marketing procedures to sell products at optimal capacity.
  • Analyzed various marketing tools, service and channels for initiating successful product marketing.



Personal Skills

Positive Attitude





Computer Skills

MS Office (Word, PowerPoint, Excel, Outlook)

Linguistic Proficiency 

English, Tamil, Telegu



Hospitality and Tourism Management

Diploma from Nanyang Institute of Management - Singapore

Business Communication, Service Quality Management, Operations Management, Applications, Global Distribution System,

Job Training on Meetings/Incentives/Conferences/Exhibitions.

Achieved distinction pass-out of the year.


Global Distribution Systems

Nanyang Institute of Management - Singapore

Amadeus Systems/Galileo Sytems/Fidelio Systems


Hotel Management

G.K.P DHMCT- Thanjavur

Hotel Management, Front-office Management, F&B Management

Extra Curricular Achievements

  • Was awarded the "Best student of the year" for the year 2008-2009.- Singapore
  • Was awarded the " Best Speaker" for the year 2008-2009 - Singapore
  • Was awarded by RED CROSS Year 2008 for CPR- Singapore
  • Was awarded by St.John Ambulance - Year 2011 - India
  • Took part in the Seminars, Workshops and Training programs conducted by NIM, NTU, RED CROSS, NEW CREATIONS

Personal Details

DOB : 19/05/1982

Driving License : Yes

Passport : G5561372