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Kelvin Liow

Senior Marketing Manager, APAC Channels, Honeywell

Work experience

June 2016Present

Senior Marketing Manager, APAC Channels


Directing the channels marketing division in Honeywell Safety and Productivity Solutions Business Group encompassing end to end management of the distribution network

Oct 2003April 2016

ASEAN Portfolio Marketing Manager, IBM Systems-Hardware

IBM Corporation

Helping CIOs see the true value of IBM Storage's latest technologies and capabilities to drive successful business outcomes for their business stakeholders. Charting the course of IBM's continuing investment into Storage's evolutionary roadmap for the future. Other leadership roles performed prior to present role include

  • IBM ASEAN Systems Marketing Manager – Storage (Infra / Software), Marketing Integration and Ops, Alliance Routes Program, Mainframe
  • IBM ASEAN Systems Marketing Leader – Cloud, Analytics, Converged Infra
  • IBM ASEAN Demand Programs Leader – Strategy and Integration, Global Technology Services
  • IBM ASIA_PACIFIC MARCOM Leader – PartnerWorld Program
  • IBM MALAYSIA MARCOM Leader – Country Marketing
Nov 2002May 2003

Head of Marketing

MidValley Megamall Management Center

Management role to set up Marketing unit in the largest travel-shopping-dining mall destination in Asia. Hired 5 Advertising-Promotion Executives and Managers to drive shopping traffic of high income individuals across the ASEAN region.

Jan 1989Apr 2002

Group Account Director

OgilvyOne Worldwide

Developed end user marketing and loyalty programs for B2B clients: IBM, Telekom Malaysia with a team of 4 Account Directors / Account Managers. Drove the integrated communications model for marketing programs for clients to build their respective brands and businesses. Other leadership roles performed prior to OgilvyOne Worldwide from 2009 to 2010 include

  • Account Director – McCANN-ERICKSON
  • Account Director – GREY Worldwide
  • Account Director – DDB Needham Worldwide
  • Senior Account Manager – Leo Burnett Taiwan


  1. Passionate and acknowledged marketer with over 15 years in IT Marketing and 13 years in Marketing Communications.
  2. Respected leader of sales teams, business partner divisions and external marketing agencies.
  3. Expert in the technical, conceptual and content development of marketing content for diverse customer segments in vertical industries and small-medium businesses.
  4. Proven ability to drive record-high marketing campaign response rates (social and digital marketing) and execute successful product launches.
  5. Subject matter expert for infrastructure technologies across IBM Mainframes, Servers and Storage, Software Defined environments, Honeywell Safety and Productivity Solutions


Digital & Social Marketing

Design, planning and implementation of social-digital campaigns to targeted users in social platforms (LinkedIn, Facebook, Twitter) and multi-tactic digital (SEO, Content Syndication, Analyst Briefings, webinars)

Marketing Management

End to end practice from research, objective setting with Sales Directors, planning, design and development of marketing plan, followed through with execution and leads management mapping to owners within (Field Sales, Inside Telesales and Business Partners).

Performance Marketing (Demand Generation)

Campaign planning and execution with global appointed agency to meet AP and ASEAN business priorities and allocated revenue targets

Channel Marketing

Managing co-marketing programs with Global / Regional ISVs and SIs. From initial allocation as part of profit margin-to-revenue analysis, to marketing planning with BPs to promote IBM Systems solutions to customers via multi-tactics with focus on social and digital marketing.


May 1986Jun 1987

Marketing Council of Australia

Australian Business College Perth

Marketing diploma accredited to Marketing Council of Australia


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