Work History

Work History
Jun 2012 - Present

Marketing & Promotions Intern

Emmis Communications (WQHT)

Emmis Communication, June 2012

·Assists in creating promotion and sales partnerships with third party companies

·Create promotional proposals that satisfy both parties’ needs in order to further the reputation of HOT97 and promote third party events.

·Participates in brainstorming promotional events and activates to effectively reach the give target audience

·Create web appropriate advertisements for up and coming events and contents to better involve the target audience with HOT 97 on a daily basis 

Aug 2011 - Jun 2012

Branch Manager

Her Campus Media

Her Campus Media, August 2011-June 2012

⋄Promoted to Manage 5 HerCampus.com branches adherence to company policies and guidelines in order to maintain and promote a positive brand image through use of social media and individual campus websites.

⋄Delegated responsibilities to 7 Campus Correspondents to ensure individual branches met weekly social media and content updates enforced by the national office.

⋄Recognized on national office newsletter for successfully having branches maintain over 10, 000 weekly site views.

⋄Analyzed media response data in order to alter media plan to better reach a target audience and generate site traffic.

⋄Assisted national office in reaching their goal of achieving 1,000,000 (one million) unique site views within a one month period.

⋄Represented National office as the first point of contact between 7 Campus Correspondents and the Manager of Campus development 

Jan 2012 - May 2012

Social Media Strategist

West Virginia University

CMC in the workplace, West Virginia University, spring 2012

⋄Created a social media plan for Fashion Kings Urban Boutique by analyzing appropriate social media vehicles to best reach their target audience.

⋄Researched and examined innovative social media approaches in order better to reach their target audience and increase brand awareness.

⋄Increased Facebook activity by 300% through effective promotion and outreach to target audience

⋄Improved in store traffic and sales by 25% through effective use of creative advertising on Facebook and Twitter.

⋄Generated alternative social media options for future company growth to maintain social media presents and brand promotion in the years to come. 

Aug 2009 - Aug 2011

Public Relations Assistant

Her Campus Media

Her Campus Media, August 2009-August 2011

⋄Created over 3,000 social media posts regarding new site content in order to promote the Her Campus brand and generate traffic to the site.

⋄Analyzed budget, target audience and resources to assist in planning effective public relations tasks and event.

Education

Education
Aug 2008 - Aug 2012

B.A

West Virginia University

Interest

Music (Hip-Hop/Urban) 

Public Relations 

Event Planning 

Promotions 

Social Media 

Brand Marketing and Development