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Summary

Digital marketing enthusiast with real-world experience and proven results. 

Key Skills

  • Detail oriented with excellent organizational skills
  • Able to manage projects and time efficiently
  • Effective communicator
  • Able to thrive in a fast-paced environment
  • Experience managing client expectations
  • Works efficiently alone or with a group
  • Google AdWords Certified
  • Spanish Language: novice
  • Microsoft Office suite, YouTube, Vimeo, Twitter, Facebook, Instagram, Google+, Pinterest, Tumblr, Mailchimp, Adobe Photoshop, Adobe Lightroom, Final Cut Pro, Adobe Premiere Pro

Work History

Mar 2015Jun 2016

Marketing & Communications Assistant

IMMA (The Irish Museum of Modern Art) is Ireland's leading national institution for the collection and presentation of modern and contemporary art and is the home of the National Collection.

  • Assist in the planning and implementation of digital marketing and press campaigns.
  • Manage and create content for IMMA’s online platforms including the IMMA website, social media, blog.
  • Optimize opportunities for online advertising including Google AdWords, Facebook, Twitter.
  • Maximize online and digital marketing opportunities for venue hire.
  • Create regular reports on levels of online engagement.
  • Assist in the monitoring and maintenance of Mailchimp subscriber list and creation of e-mail marketing campaigns.
  • Handle press and public relations queries.
  • Liaise with different departments as well as artists, galleries and museums on publicity needs.
Sep 2013Jun 2014

Project Manager & Marketing Support for "Pushpin TV"

Sitewire is a full-service digital agency creating strategic marketing campaigns, innovative digital experiences and goal oriented outcomes. They created the independent YouTube network "Pushpin TV" in 2013 to source brand-safe, high quality video content targeted at women 18-49. 

  • Management for 12 YouTube channels and “Pushpin TV” network as a whole.
  • Key responsibility of managing and communicating with talent.
  • Strategic planning and client development, including bringing on new talent.
  • Budget coordination.
  • Supervision of two interns.
  • Video project management including scheduling, revisions, final approval and distribution.
  • Social media direction and implementation.
Jan 2010Sep 2013

Producer

Snapfactory is a full service digital photography and video studio, specializing in creating videos for the web as well as high quality photography education.

  • Project management for commercial video and photo projects.
  • Photo and video production.
  • Client communications.
  • Marketing and social media management.
  • Management of educational courses.
  • Event coordination for live and web-based events. 
  • Office management and administrative support.
Jul 2009Jan 2010

Editorial Fellow

Wired Magazine is a monthly publication and website about current and future trends in technology. 

  • Internship in the "Gadget Lab" section of Wired Magazine.
  • Management of review products for the department.
  • Communication with PR representatives.
  • Writing product reviews for web and print.
  • Administrative assistance for the department.

Education

Arizona State University, Tempe, USA

Aug 2006May 2009

B.A. Journalism & Mass Communications

Concentration in Print Journalism

Graduated with honors: Summa Cum Laude, 3.81 GPA

Minor in Spanish language

Key Achievements

  • Grew IMMA Facebook followers by 16% and Twitter followers by 10% in six months
  • Increased IMMA AdWords CTR by 85%
  • Ran the online marketing for two sold out events for IMMA's "Summer Rising" program
  • Produced more than 500 videos for the web
  • Managed a network of 12 YouTube channels; increased views by 145% and subscribers by 176% in 9 months
  • Executed more than 20 live webcast events
  • Coordinated workshops and meet-ups of various sizes
  • Produced two full-length educational/informational DVDs

References

References are available upon request.