Brand and Content Strategy Manager
Developed a multi-channel brand strategy and the production of digital content to increase audience size and drive private revenue for World Relief, a global humanitarian organization working in over a dozen countries.
- Managed creative and administrative staff, contractors and vendors.
- Co-developed public relations strategies, serving as liaison between the organization and external PR firm.
- Wrote and produced media used across World Relief’s public relation channels, social media, blog, live webcasts and World Relief events.
- Developed an editorial content calendar designed to establish World Relief as a thought leader within the international development community and to increase brand salience and trust amongst World Relief's broader audience.