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Summary

After attaining my M.S. in Marketing, I've completed the perfect tri-fecta with my B.S. in Advertising and a minor in graphic design. I'm not afraid of hard work, or putting in the time and effort to create and complete goals. I'd like to work in an environment where employees are appreciated and encouraged to share ideas. Creativity should flow freely and a day on the job should never be considered "work."

Basically, I want to love showing up to work everyday. I want to learn and grow and soak up all that I can, but what's most important is the impact I can make at the company. Charismatic, personable, overly polite, and all the other important typical hard working adjectives that follow, only better. I'm full of energy, learn and adapt quickly, and have a constant drive to find the most efficient method to complete tasks along with being outrageously awesome -think of me as an investment (with less risk)!

Education

Sep 2008Jun 2010

Master of Science

Southern New Hampshire University
Sep 2005May 2007

Bachelor of Science

Minored in graphic design

Work experience

Oct 2010Present

Marketing Communications Associate

Continental Resources

Develop strategy to improve online presence including social media, SEO, inbound marketing, and lead nurturing. Utilize Eloqua for all marketing automation campaigns. Design and implement first lead nurturing campaign. Responsible for all design in the department including email, print and electronic collateral, promotional items and more using HTML, Dreamweaver, InDesign, Photoshop, and Illustrator Created a fully interactive product catalog Design and broadcast all email communications for the Test and Measurement division Update and maintain corporate and Test and Measurement division websites via custom CMS Manage logistics for various events, including venue selections, menu choices, billing, and claiming

Apr 2010Oct 2010

Marketing Coordinator

Effective Student Marketing

Currently manage all client Google PPC campaigns, responsible for increasing conversions while minimizing costs. Execute acquisition and retention e-mail campaigns for quality assurance and improvement. Assist in coordination of new client production schedules.Assist in all day to day activities.

Provide input for creative client strategies to maximize social media exposure.

Sep 2009Apr 2010

Intern

StoreyManseau, LLC
  • Wrote and followed up on press releases.
  • Assisted in photo shoots.
  • Edited and updated media lists.
  • Researched prospective clients and compile data in spreadsheets
Feb 2005Apr 2010

Office Manager, Server

Carrabba's Italian Grill
  • Proprietor's award for employee of the year, 2008
  • Prepared various advertisements to create awareness and promote customer relations while benefitting local citizens
  • Managed monthly budgets, inventories, invoices, prepared profit and loss statements, cash sheets, labor reports, daily sales reports and verified monthly expenses
  • Created in-store contests to motivate servers while promotion camaraderie and increased sales
May 2009Aug 2009

Intern

bGG Advertising
  • Entered and maintained time slips accurately to ensure proper billing and time management
  • Conducted new business research to develop leads
  • Proofread collateral for accuracy
  • Updated company blog on Wordpress

References

Gail Lucey

Kelly was such a pleasure to work with. She enthusiastically took on the project of creating a new brochure for us. She communicated regularly and used good time management skills to get the assignment completed. Kelly is self-motivated and takes pride in her work. The new brochure was well received by all and we'd welcome the opportunity for Kelly to do another project for us! Gail A. Lucey Marketing Director

Skip Jackson

Employer

Laurie Storey Manseau

“Kelly is an exceptional intern. She very quickly grasps any project we put before her and not only completes what is requested, but often thinks through the project to answer the unasked questions before their posed. She's a talented writer and researcher. She has shown extraordinary initiative and I highly recommend her!”

Jim Houghton

I provided Kelly with the articles for our annual newsletter, and I can't tell you how pleased I was with her final design. I was contacted by several members commenting of how professional the newsletter looked for the first time in a long time, and I have to agree with them. If this is to be Kelly's profession, she would be a tremendous asset to any potential employer. Her presentation, promptness, and attention to detail are all strengths that would make even the best company even better.

-Jim Houghton

Director of Publicity

Intervale Country Club

Karen Stone

Kelly, I feel like I should pay students like you to be in class with me.  I so greatly appreciate the questions you pose because they often are things I never thought about, and thus the questions stretch my thinking.  You are very bright, a very quick learner, very analytical, and great at seeing connections between seemingly unrelated topics.  Thanks for broadening my consideration of these two courses' subjects. I hope this term goes well for you! ~ Karen

Portfolio

Skills

Act-On Marketing Automation Software
Eloqua Marketing Automation Software
Segment the email addresses in the database, broadcast email blasts, and design and implement marketing automation and lead nurturing programs.
iContact
Edit and upload e-mail lists, incorporate variable data, design, broadcast, and analyze e-mail blasts
Survey Monkey
Design, broadcast and analyze surveys through Survey Monkey
Google Adwords
I taught myself all best PPC practices, turning several client PPC campaigns around, increasing conversions and decreasing cost-per-lead.
HTML
Adobe DreamWeaver
Adobe InDesign, Photoshop
Adobe Illustrator
Microsoft Office