Kelly Normand

Kelly Normand


After attaining my M.S. in Marketing, I've completed the perfect tri-fecta with my B.S. in Advertising and a minor in graphic design. I'm not afraid of hard work, or putting in the time and effort to create and complete goals. I'd like to work in an environment where employees are appreciated and encouraged to share ideas. Creativity should flow freely and a day on the job should never be considered "work."

Basically, I want to love showing up to work everyday. I want to learn and grow and soak up all that I can, but what's most important is the impact I can make at the company. Charismatic, personable, overly polite, and all the other important typical hard working adjectives that follow, only better. I'm full of energy, learn and adapt quickly, and have a constant drive to find the most efficient method to complete tasks along with being outrageously awesome -think of me as an investment (with less risk)!


Sep 2008 - Jun 2010

Master of Science

Southern New Hampshire University
Sep 2005 - May 2007

Bachelor of Science

Minored in graphic design

Work History

Work History
Oct 2010 - Present

Marketing Communications Associate

Continental Resources

Develop strategy to improve online presence including social media, SEO, inbound marketing, and lead nurturing. Utilize Eloqua for all marketing automation campaigns. Design and implement first lead nurturing campaign. Responsible for all design in the department including email, print and electronic collateral, promotional items and more using HTML, Dreamweaver, InDesign, Photoshop, and Illustrator Created a fully interactive product catalog Design and broadcast all email communications for the Test and Measurement division Update and maintain corporate and Test and Measurement division websites via custom CMS Manage logistics for various events, including venue selections, menu choices, billing, and claiming

Apr 2010 - Oct 2010

Marketing Coordinator

Effective Student Marketing

Currently manage all client Google PPC campaigns, responsible for increasing conversions while minimizing costs. Execute acquisition and retention e-mail campaigns for quality assurance and improvement. Assist in coordination of new client production schedules.Assist in all day to day activities.

Provide input for creative client strategies to maximize social media exposure.

Feb 2005 - Apr 2010

Office Manager, Server

Carrabba's Italian Grill
  • Proprietor's award for employee of the year, 2008
  • Prepared various advertisements to create awareness and promote customer relations while benefitting local citizens
  • Managed monthly budgets, inventories, invoices, prepared profit and loss statements, cash sheets, labor reports, daily sales reports and verified monthly expenses
  • Created in-store contests to motivate servers while promotion camaraderie and increased sales
Sep 2009 - Apr 2010


StoreyManseau, LLC
  • Wrote and followed up on press releases.
  • Assisted in photo shoots.
  • Edited and updated media lists.
  • Researched prospective clients and compile data in spreadsheets
May 2009 - Aug 2009


bGG Advertising
  • Entered and maintained time slips accurately to ensure proper billing and time management
  • Conducted new business research to develop leads
  • Proofread collateral for accuracy
  • Updated company blog on Wordpress



Act-On Marketing Automation Software

Eloqua Marketing Automation Software

Segment the email addresses in the database, broadcast email blasts, and design and implement marketing automation and lead nurturing programs.


Edit and upload e-mail lists, incorporate variable data, design, broadcast, and analyze e-mail blasts

Survey Monkey

Design, broadcast and analyze surveys through Survey Monkey

Google Adwords

I taught myself all best PPC practices, turning several client PPC campaigns around, increasing conversions and decreasing cost-per-lead.


Adobe DreamWeaver

Adobe InDesign, Photoshop

Adobe Illustrator

Microsoft Office