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Interest

  • Travel, Global Cultures
  • Rock Climbing
  • Yoga, Running, Swimming
  • Writing-children's books, freelance articles

Summary

STATEMENT OF VALUE

Dynamic, results-producing marketing professional whose breadth of experience showcases exceptional initiative, work ethic and commitment to organizational objectives within a highly competitive and rapidly changing marketplace.  Demonstrated success driving growth in targeted markets and leading comprehensive marketing initiatives to support business goals and objectives.  Proven ability to face challenges head-on and execute sound decisions while managing complex projects from concept to implementation.  Passionate approach and solid business acumen translate into outstanding relationship building skills that add bottom-line value as a team member and leader.

CORE COMPETENCIES

  • Social Media Savvy
  • SEM and Online Marketing Initiatives
  • Microsoft Office Suite and Project
  • Well developed verbal, written, & presentation skills
  • Superior project and time management
  • Event & trade show planning and execution
  • Brand creation, growth, and management
  • Adobe Creative Suite, Dreamweaver
  • Product development and lifecycle management
  • Budgeting and strategic market planning
  • Ad copy, brochure, website, and business writing
  • Public relations and community involvement

References

Melissa Shmit

“Kelly is an amazingly talented person. She's a great writer, she's a creative thinker and she knows how to get the job done right. Whether it's a work related project or a social setting, Kelly brings light to everything. One of my favorite qualities about Kelly is the fact that she can make people smile and laugh. I'm so glad I've had the privilege of getting to know Kelly both professionally and personally.” 

Melissa Schmit

 "Kelly is an amazingly talented person. She's a great writer, she's a creative thinker and she knows how to get the job done right. Whether it's a work related project or a social setting, Kelly brings light to everything. One of my favorite qualities about Kelly is the fact that she can make people smile and laugh. I'm so glad I've had the privilege of getting to know Kelly both professionally and personally."

Erin Culver

"Kelly Morris is a woman of great integrity, dedication and vision. As an outside marketing firm for her company, she and I collaborated on a website project with great success. Her creative ideas, attention to detail, and project management skills kept us on track so we could get the job done smoothly and in a timely manner. Kelly is wonderful to work with and I highly recommend her for any job. I hope we will have the chance to work together again in the near future."

Brandi Bradley

"Kelly Morris is organized, creative, and can handle any task put before her. She is relentless in the promotion of her company, whether it is through writing press releases, overseeing photo shoots for future creative campaigns, or managing trade show events. She has been a pleasure to work with on the media side primarily due to her accessibility, organization and ability to always hit a deadline."

Amanda Altman

"Kelly Morris has been an absolute pleasure to work with at Dialog Telecommunications. She is extremely professional, organized and passionate about her work. She has an inherit understanding of the many components that go into a creative campaign that allows her to provide the most complete and precise details to her team upfront for maximum efficiency. Throughout our working relationship, she has amazed me with her unbelievable ability to multi-task without losing focus of the main goal or minor details. It is such a breath of fresh air to work with someone who not only shares our passion for the industry but exudes the same "do what it takes" work ethic we value so much.  We have built a great working relationship with Kelly and hope to have the opportunity to work with her again."

Paul Chisenhall

"I have worked with literally hundreds of marketing directors over the last 20 years...and none of them come remotely close to Kelly's energy and drive, not to mention her insight into the game we all call advertising. Her watch dog approach to Dialog Telecommunication's advertising money was taxing yet in a refreshing way. She totally took ownership of company projects and planning. Faced with a rapidly changing work environment she still managed to move the company forward yet do so in a fiscally sound manner. Her skills as a negotiator are developed way beyond her years, yet she won me over as a friend immediately throughout our initial dealings. I would hate to face her as a competitor in any field of play."

Aaron Rottgering

"I began working with Kelly Morris about a year ago.   After working with her for about a month, I assumed that she was a seasoned veteran, and I was shocked with the level of professionalism from someone relatively new to marketing & the business world.  It takes most people years to understand the intricacies of the marketing and promotional world, but Kelly seemed to have mastered that world and come up with new and innovative marketing ideas for her company.  Kelly pushed me very hard and she was very hard to satisfy as she strove for excellence.  She was one of the toughest price negotiators that I have ever worked with, to my dismay.  There are many people who never even try to haggle on price since it is not their money being spent, but Kelly maximized her companies' dollar while at the same time minimizing my profits.  That is what an efficient buyer should always do and I respect her for it.  She's excited, hard working, motivated, and it shows."

Jim Bellina

"Dialog is a telephone and internet access company that takes very complicated technology and develops simple products to meet the communications needs of both individuals and businesses in a very competitive marketplace. I hired Kelly specifically to negotiate media contracts and manage media placement. While doing this, cutting our annual media costs by about 50% in her first 60 days, she identified a number of opportunities to improve the business. During her first year she drove the rebranding of the company, the redesign of the website, the rebranding of an acquired company, the development of commercial sales support materials, the development of materials to support several product launches, and through her interaction with customers, vendors, and community organizations in markets in KY and TX has to a great extent become the face of the company.

She has a keen eye for marketing and PR opportunities, a can-do attitude and is eager to do whatever it takes. She would be a strong asset for any entrepreneurial-minded organization."

Portfolio

Work experience

2008Present

Marketing Manager

Dialog Telecommunications

Served on top management team, reporting to CEO to lead strategy and tactical implementation of all marketing communication for KY-based carrier and recently acquired TX-based carrier. Strategic direction at time of hire focused on media planning to drive re-launch of residential products in KY, and grew to encompass the brand management and marketing integration of acquired companies, for both residential and commercial sectors.

  • Developed and implemented marketing plan to support a residential product launch in 13 TX markets in nine months, reaching 55% penetration in those markets in less than six months and generating more than $3.4MM in new recurring annual revenue.
  • Led rebranding efforts for both entities by developing a new brand identity to support paradigm shift from residential to commercial focus in KY markets and creating an updated company image to ensure consistency throughout all commercial and residential marketing material in TX. New website conceived and completed within one month.
  • Directed and managed agency execution of all rebranded elements for both KY and TX, including corporate identity material and collateral, media kit and product slicks, and ad campaign executions.
  • Key player in deployment and support of commercial sales team in KY, analyzing competitive information, defining business product offerings, and developing a wide range of sales tools, promotional material and collateral, and on-boarding material for sales team. Team of four is producing $100,000 in new recurring annual revenue per quarter.
  • Bolstered success of commercial sales by serving as media spokesperson in markets, identifying strategic business partnerships and executing indirect channel plan in KY. Wrote jargon-free user guides for referral and agent program.
Sep 2010Present

Digital Account Coordinator

Integrated Media Solutions

Digital ‘go-to’ account team strategist for three high-revenue clients working in a fast-paced direct response advertising agency with a bottom-line approach.Collaborates with integrated teams to plan and execute digital advertising initiatives for clients spanning the home improvement, health & beauty, and financial services industries.Sound knowledge base of the online space, and an insatiable appetite for growth.

  • Maximize campaign delivery/ROI through ongoing management and optimization of digital media budgets and initiatives (SEM, SEO, Email, Display, Social Media) and platforms (mobile, video, web)
  • Work closely with internal teams, third party vendors, and external clients to effectively manage campaign trafficking, delivery and quality assurance for continuity of message across multiple networks and media platforms
  • Maintain an optimal media portfolio by prospecting for and evaluating new vendor proposals, engaging in partner negotiations, and evaluating new business development opportunities
  • Serve as point of agency contact for Google research studies – evaluate all opportunities for relevancy and communicate chosen initiatives to all digital account teams
Apr 2010Sep 2010

Account Coordinator

Kovel/Fuller

Key member of three-person dedicated account team for Yokohama Tire Corporation, the 7th largest tire manufacturer in the world, and a revered leader in tire technology.Responsible for day-to-day account management of multiple ongoing projects and campaigns to ensure flawless execution and obtain strategic objectives.

  • Manage implementation of projects of all media types - print, TV, radio, online, outdoor, collateral/branding material
  • Generate weekly project and budget status reports and communicate to agency account, media, creative, and traffic teams
  • Maintain account budget, campaign budgets, monthly billing, client invoicing, and budget forecasts
Aug 2007Feb 2008

Marketing Account Executive//Indirect Channel Lead

Clearwire

Directed creation of sales tools and steered execution of marketing programs to manage indirect channel of national retail stores and Authorized Representatives for the nation's leading Wimax provider.

  • Established successful indirect channel contributing an average of over 70% of market revenue within three months of launch by prospecting for, training, and managing an Authorized Representative base of over 80 active dealers.
  • Consistently exceeded monthly sales quotas by over 150% of budget following commercial market launch.
  • Directed the hiring and training of all National Retail Account Executives to staff eight big box retail stores in the market. Maintained and developed a team of 12 representatives with regular recruiting activities and motivational sessions.
May 2006Aug 2006

Sales & Marketing Intern

NVR Inc./Ryan Homes

Supported managers and sales representatives in eight communities in highly competitive new home sales environment.

  • Compiled target prospect database for each community using demographic and geographic data, and executed direct mail campaigns averaging 5,000 pieces/drop that directly influenced increases in buyer inquiries and monthly sales.

Education

20032007

B.S.

  • Overall GPA: 3.2, In-Major GPA: 3.7, Virginia Tech Dean's List (2005 - 2007
  • Elected VP New Membership, Delta Zeta Sorority (active member 2003-2007)
  • Marketing Coordinator, VT Club Hockey

Portfolio of Work