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Work experience

Jan 1995Present

Freelance writer/editor

Self

Writing for local (Charleston City Paper, The Post & Courier, Charleston Magazine, Charleston Home), regional (Charlotte Parent, Skirt Magazine, Creative Loafing Atlanta) and national publications (Flair, Complete Woman, Mademoiselle, Parents, Town & Country), as well as for web sites (Smile & Act Nice, Digs Magazine, EstroClick, SnowBall.com, ChickClick, Moxie Magazine, GetCrafty.com). Personal narrative as well as feature pieces ranging from general interest to women’s publications to style and design.

Also experienced in media consulting, speechwriting, ghostwriting, marketing, public relations, and writing for the web/social media. Clients included law firms, real estate agencies, brokerage firms, physicians, retail, nonprofit organizations, political candidates, and ad agencies. Specialites include earned media, article pitches, creative content, branding, social media, and community partnerships. Strong copy editing (Chicago and AP Styles for newspaper, magazine, and manuscript editing) and copy writing skills.

Contract work included:

  • Media Buyer for Broad Street Interactive, focusing on targeted and hyper-local media distribution.
  • Career Transition Consultant for Willows-Marsh, an employee lifecycle consulting agency.
Jan 2009Nov 2010

Senior Media Director

Broad Street Interactive

Media planning, buying, content, and strategy for digital media agency. Specialty areas include political and advocacy campaigns, social media campaigns, partnerships with corporate media, audience-targeting, online influencers, marketing, and hyper-local traditional online media and blog advertising. E-mail marketing, SEO, SEM, online and in-app advertising, Google AdWords certified.

Jun 2008Nov 2008

Communications Director

Ketner for Congress

Ran press for Democratic candidate for Congress in the 1st District of SC against long-time incumbent. Handled marketing strategy, ad creation and placement, speech writing, web content, social media, earned media, research, and debate preparation. Linda Ketner came within 4% points of winning the election, despite running in a historically conservative district.

Formal political communications training through Democracy for America and Emily's List.

Mar 2003Jun 2008

Managing Editor

Skirt! Magazine

Management (including editing, training, quality control, brand integrity, and ongoing support) of editorial and design for 20 print markets across the U.S. Overseeing growth of a "national women's magazine with a local edge." Also: Writing monthly essays and content for other editorial pages, hiring editorial staff, assigning photos, setting monthly themes, marketing, events, editorial for special advertising sections, and other creative tasks. Assisted in re-branding and launch of Skirt.com in October 2007, including design, back end software (Drupal), blogging structure, user-generated content, and web exclusive content.

Sept. 2000 – Mar. 2003: Contributing editor. Copy writing, issue planning, editing, monthly columns.

Jan. 1998 – Sept. 2000: Contributing writer 

May 2001Mar 2003

Managing Editor

Charleston Regional Business Journal

Management of editorial for mid-sized business newspaper. Reported directly to publisher. Developed content, assigned stories and columns, wrote stories and columns, hired staff writers and editorial assistants, assisted with re-launch and re-branding of web site, web content production and management, special advertising sections, events, and marketing. Assembled and managed editorial advisory board and community partnerships.

Jan. – May 2001: Copy editor and contributing writer.

Aug 1993Oct 1999

Senior Manager

Blackbaud, Inc.

Supervised department of 40+ staff members in customer service and collections area, including hiring, training, performance reviews, department budget, client relations, marketing and growth planning. Developed new employee training courses for Microsoft and proprietary software programs, as well as presentations on company culture and employee regulations.

Skills

Workshop Leader/Consultant
Experienced public speaker. Led writing workshops (personal narrative, writing for publication) at The Center for Women in Charleston and Charleston County Continuing Education. Speaking engagements and workshops related to my book, Skirt Rules for the Workplace, for institutions such as Clemson University, The College of Charleston, and Columbia College, as well as for nonprofits such as The Center for Women, The Leadership Institute, Women's Connection, UNC Charlotte, and other annual women's symposiums. Direct consulting work for clients relating to career and workplace, including resume assistance and interview coaching.
Management
Advertising Revenue Growth Strategies Licensee Development/Management Brand Conceptualization/ Implementation Training/Group Workshop Facilitation New Market Launches Media Management Demographic Identification/Growth Customer Service/Sales Strategies Focus Group Management Marketing Risk Management Budget Management Vendor/Trade Management  
Technology
Proficient with MS Word, Excel, Access, PowerPoint, Adobe Photoshop, Adobe CS, Web, HTML, CSS, FTP programs, web software (Drupal, push-button publishing, blogging) and Google Analytics. Well-versed in media and Internet strategies, including marketing, blogging, content production, and branding. Have consulted with several freelance clients for online strategies as well as social media. Graphic design web experience.

Education

Jun 1997Dec 1999

Bachelor of Arts

Aug 1993Jun 1997

Bachelor of Arts

Certifications

ADWORDS

Google

Writing Samples

My Book

Letters of Recommendation

Social Media

Interest

Technology, social media power , popular culture, digital culture, online media, web content, web development, branding, digital influence, integrated marketing, SEO, digital ad agency evolution, email marketing best practices, digital media outlook, e-metrics, and site analytics.

Summary

Kelly Love Johnson is a freelance journalist, editor, author, and award-winning writer with multiple years of experience in newspaper and magazine publishing, marketing and management. She has worked with local and national clients on branding and strategy, politics, earned media, and public relations. Specialty areas include online and print media, nonprofits, political organizations, individual consulting for career and branding, and community partnerships. Experienced in SEO, SEM, social media and metrics, and blogging as a subject matter expert for a variety of clients.

Her articles and essays frequently appear in national and regional magazines and her book, Skirt! Rules for the Workplace: An Irreverent Guide to Advancing Your Career, was published by Globe Pequot Press in 2008.