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Work experience

Additional
  • Account Executive, Hauser Advertising, Los Angeles, CA, September 2004 to September 2005
  • Corporate Marketing Manager, ADESA, San Diego, CA, September 2003 to September 2004
Jun 2010Present

Marketing Consultant

Evri
  • Develop, manage and implement key marketing elements including social media, advertising, promotions, events and public relations to support Evri’s mobile launch objectives.
  • Secure media stories and press mentions in key news outlets post mobile launch, increased Evri’s social media footprint by 150% and surpassed download target by 15%.
  • Spearhead the marketing strategy for the Evri for iPad product launch from inception to market at South by Southwest (SXSW) 2011, including developing a detailed social media campaign, beta program, ROI analysis and launch reception at SXSW.
  • Secure press stories and mentions in key news outlets and secured meetings with pertinent media influencers post launch.
  • Develop tradeshow strategies for SemTech, GigaOM Mobilize, South by Southwest, and International CTIA Wireless.
Mar 2007May 2009

Marketing Manager

Adeze
  • Directed marketing operations, including product development and marketing strategies.
  • Identified new enterprise business opportunities and secured contracts with Fox Interactive, Sprite, MGM, and Dreyers, generating 120k in new revenue within one year.
  • Worked closely with advertisers and directed the negotiations on advertising prices and campaign budgets.
  • Helped iBloks achieve its first profitable month since inception in 2007.
Sep 2005Mar 2007

Associate Brand Manager

Riverdeep
  • Developed the product strategy for the PrintMaster brand, its pricing and analysis, and performed ongoing business analysis to drive the brands performance.
  • Assessed marketing strategies to identify new bundle opportunities to optimize ROI and fuel revenue growth for the PrintMaster brand.
  • Analyzed market trends to identify new business opportunities for MediaShop brand and helped set its annual objectives, strategies, positioning, and metrics.

Education

Aug 2008Present

MBA

Presidio Graduate School

The James Project

Portfolio

Portfolio

Summary

  • Highly accomplished, deeply driven and creative marketing professional with a 10-year successful track record in the consumer products and enterprise software industries.
  • Respected, enthusiastic leader with proven ability to develop and implement business development, sales, marketing and PR strategies to acquire new customers and retain existing accounts.
  • Managed development, testing, and introduction of over 20 new product lines, including the financial analyses required to justify product development.
  • Champion of social media tools and technologies, with a track record of creating and implementing successful social media programs.
  • Demonstrate strong competency in fundraising abilities with private equity and investment firms.
  • Founder of The James Project, a nonprofit venture aimed to assist rural Indian communities in meeting long-term economic and environmental sustainability. 

Community Service

  • Founder of The James Project, December 2010 - Present
  • Organized and led a service learning trip to India to support The James Project launch, December 2010
  • Co-Chair Presidio’s International Sustainability Club, August 2009 – Present
  • Board Member, Classes for Causes, October 2008 – May 2010
  • Volunteer, STOP AIDS Project, April 2008 - Present
  • Volunteer, Avon Breast Cancer Foundation, July 2005 - Present

Passions

  • Mobile technology
  • Sustainability
  • International development
  • Impact investing 
  • Traveling the globe
  • Running
  • Anything Sports
  • Cooking