Account Executive, Hauser Advertising, Los Angeles, CA, September 2004 to September 2005
Corporate Marketing Manager, ADESA, San Diego, CA, September 2003 to September 2004
Develop, manage and implement key marketing elements including social media, advertising, promotions, events and public relations to support Evri’s mobile launch objectives.
Secure media stories and press mentions in key news outlets post mobile launch, increased Evri’s social media footprint by 150% and surpassed download target by 15%.
Spearhead the marketing strategy for the Evri for iPad product launch from inception to market at South by Southwest (SXSW) 2011, including developing a detailed social media campaign, beta program, ROI analysis and launch reception at SXSW.
Secure press stories and mentions in key news outlets and secured meetings with pertinent media influencers post launch.
Develop tradeshow strategies for SemTech, GigaOM Mobilize, South by Southwest, and International CTIA Wireless.