Kelly Seward

Responsible for interviewing and training new office/sales personnel. Maintain all paperwork and files for customers and store. Assisted with scheduling, payroll, sales audits and inventory. Made customer service and satisfaction a priority while meeting or surpassing monthly sales goals. Consistently in top 5 regional office associate sales each month. Responsible for register transactions, special orders, merchandise shipments and loss prevention procedures. Completed sales and management training programs. Attend monthly regional management meetings and help conduct monthly store meetings. Responsible for maintaining security systems and proper vault and merchandising procedures.

Responsible for concepting, creation and production of direct mail and print advertisements. Responsible for all newsprint ads for Verizon Wireless in the Pennsylvania/Ohio market. Developed direct mail templates to be used by entire department in an effort to streamline production and maintain accuracy. Assisted clients in choosing the most effective and economical ways to advertise with direct mail. Partnered with team members to concept and design presentations for potential clients. Contributed headlines and taglines to new campaigns. Responsible for execution of these approved client campaigns. Prepared files for print by following specific guidelines set by clients and outside vendors. Panel member of o2 ideas’ youth marketing team- offered insight and marketing trends to clients. Created 3D mockups of direct mail.

Concepted and designed direct mail campaigns and in-house advertisements. Member of MailSouth’s Activities Team and assisted in planning and organizing all company activities and events, including annual holiday parties, company lunch and softball game and fundraisers. Collaborated with Account Managers and Sales Reps to execute ads that best served the client. Trained new employees on company and department procedures. Design Team Leader for the Papa John’s account. Created and implemented new procedures and guidelines to maintain speed and accuracy on print advertisements. Responsible for creating, maintaining and approving direct mail templates for specific clients to adhere to postal regulations.

Responsible for project management, art direction, design and production of Dimension Magazine and all WMU leadership resources. Planned and executed a full redesign of Dimension Magazine. Coordinated and art directed photo shoots for magazine and marketing collateral. Often served as photographer for Dimension Magazine. Created graphics for WMU website. Designed and executed covers and interiors of various books.

Collaborated with editors, artists and staff members to create and develop headlines and artwork for daily paper. Responsible for concepts, photography and design layouts for feature page sections. Managed the production of weekend issues for press. Created charts, maps and informative graphics featured with various articles throughout the paper. Contributed concert reviews to music editor.