Kelly Dolan

Developed the brand, marketing and content strategy for Brighthive, an online platform for data collaboration, to increase brand awareness and provide digital resources to data professionals.

• Led Brighthive's rebranding process, aligning the company's visual design, messaging and digital presence with its unique market position and organizational values.
• Managed the creation of written and visual content used in marketing and communications, including social media, playbooks, webinars, blogs, case studies and press releases.
• Launched the Responsible Data Sharing Newsletter, providing thought leadership and resources to increase the capacity of data professionals and their organizations.
• Wrote and designed product overview decks and other sales enablement collateral.
• Led interdepartmental Brand Committee to maintain a unified brand experience across all products.

Oversaw a multi-channel brand strategy and led the development and production of digital content to increase audience size and drive revenue for World Relief, a global humanitarian organization working in over a dozen countries.

• Created and managed an editorial calendar to establish World Relief as a thought leader within the international development community and to increase the organization's brand salience.
• Co-developed multiple short films used in online fundraising campaigns, then designed social media strategies that led to over 2 million views across World Relief’s digital platforms.
• Produced written, visual and audio media used throughout World Relief's public relations channels, social media, blog, live webcasts and events.
• Managed creative and administrative staff, contractors and vendors.
• Developed public relations strategies, press events and press releases, serving as a liaison between the organization and external PR firm.
  

Provided brand, content and communications strategy, along with media production and event planning services, to organizations and individuals.

• Developed and produced digital and print content, as well as live events, to help clients increase audience size and revenue.
• Co-developed an original brand exploration process used by nonprofit leadership teams to craft brand messaging.
• Partnered with Imago Creative to write and produce two video-based curriculum products produced by Harper Collins and Sparkhouse.
• Produced two weekly podcasts with author Bart Scott and filmmaker Kurt Larson to establish their personal brands, increase audience size, drive book sales and drive viewership.
  
  

Co-founded a creative firm that provided communications and marketing services to nonprofit organizations and publishers.

• Served as the primary account manager, crafting tailored creative strategies to meet client's business and organizational needs, as well as leading the budget and proposal process for projects.
• Developed and produced over 50 short films, documentaries, commercial spots, animation and educational segments. Clients included Zondervan, Oasis Audio, Tyndale House and Group Publishing.
• Co-wrote and co-produced a 31-week video-based curriculum for high school students, which included weekly segments, teacher lessons and an interactive student workbook.
• Oversaw the management and development of interns, independent contractors and event volunteers.