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Work Experience

2016Present

Content Strategy Manager

World Relief

Develop strategic, creative digital content to increase audience size and drive private revenue for World Relief, a global aid and development organization working in over a dozen countries.

Manage World Relief staff and contractors to ideate and produce visual media and written content deployed across World Relief’s social media channels, blog, website and World Relief sponsored events.

Write and produce live action, animated and short documentary video segments. Develop, write and edit content such as blog posts, press releases, infographics and presentation decks to establish World Relief as a thought leader within the international development community, and to increase brand salience and trust amongst World Relief's broader audience.

20112016

Content Strategist + Media Producer

Independent

Provided customized brand communication strategies to assist corporations, non-profit organizations and individuals to tell their stories more clearly and compellingly. Creatively developed and produced video, blogs, podcasts, live events and trade show displays to help each client increase audience size and revenue.

In partnership with Imago Creative, developed an original brand story exploration process used within the leadership teams of non-profit organizations to craft a central messaging document, increasing the cohesiveness and efficacy of all internal and external communications.

Also partnered with Imago to produce two video-based curriculum products, serving as head script writer and curriculum writer for Believe (Zondervan), and script writer and audio designer for Echo the Story (Sparkhouse).

Concurrent with these efforts, developed and produced two weekly podcasts—with author Bart Scott and filmmaker Kurt Larson—to establish their personal brands, build audience size, drive book sales, and increase film viewership.

20042011

Co-Owner + Principal

Imago Creative

Co-founded a full-service creative firm meeting the communication, marketing, video production, graphic design and web development needs of non-profit organizations and religious publishing houses.

Acted as Imago's primary account manager, leading the budget and proposal process for prospective clients and serving as the main point of contact for clients.

Oversaw the management and development of seasonal interns, independent contractors and event volunteers.

Creatively developed and/or directed over 50 short films, documentaries, commercial spots, 2D animation and educational segments. Clients included Zondervan (Harper Collins), Oasis Audio, Tyndale House, Group Publishing and Willow Creek Association.

19992004

Creative Communications Director + Event Assistant Producer

Student Impact

Served as assistant producer for the live production of Student Impact's weekly event, a gathering of 800-1000 high school students. Led the student acting and video volunteer teams to develop and produce multiple visual media segments for each week's program, including short films, motion graphics, and promotional spots for events.

Education

B.A. Communications, Mass Media

Judson University


Work Samples

For selected samples of digital content I've developed and produced, including brand campaigns, videos, podcasts and more, please visit kellydolan.net.