Kelly Andresen


Results-driven seasoned brand marketing professional experienced in advertising sales, media and consulting industries.

Work History

Work History
May 2009 - Present

Ad Innovations Manager

Washington Post Digital
  • Set comprehensive strategy to develop and deliver high-value, creative and scalable interactive advertising products
  • Perform structured analyses (both qualitative and quantitative) to build/evolve product requirements, positioning, packaging and pricing
  • Develop new strategies for creatively monetizing new and emerging media including mobile, podcasts, video, social media, RSS, etc.
  • Collaborate with Sales, Editorial, Marketing and Design to standardize existing ad products and create product marketing collateral
  • Create breakthrough ad products that support key series, specials, and high-profit content areas that align with key insights and further promote the Washington Post and Slate brands
  • Utilize consumer research to identify audience targets and relevant insights to shape sales strategy
  • Research leading online advertising executions, products and technologies and solicit input from key stakeholders (clients, agencies, ad operations, sales team, publishing partners, etc.) to develop best-of-practice packaging and pricing models
  • Establish effective delivery goals for all new sponsorship programs by working closely with Research
  • Coordinate strategies and efforts to maximize revenue across all Washington Post and Washington Post Digital divisions
Aug 2008 - Feb 2009

Manager, Marketing

  • Directed Ad Sales Marketing strategy including development, execution and management of all marketing pieces including overview presentation, sales videos, print pieces, promotional websites, etc.
  • Developed and managed online Ad Sales media kit to build client leads
  • Developed and managed select trade marketing / promotions / events including yearly Upfront Event
  • Created and managed 130+ strategic sponsorship offerings to maximize revenue againstĀ  SIRIUS XM channels, audiences and products
  • Developed pricing strategy on premium sponsorships to meet market demands and track to quarterly sales goals
  • Identified and negotiated with third-party content providers to create new sales opportunities
  • Led team of two Planners and managed intern program
Jun 2006 - Aug 2008

Manager, Marketing Solutions

XM Satellite Radio
  • Managed and monitored inventory across all standard sponsorship offerings
  • Educated the national sales forceĀ and promoted targetedopportunities to help drive sell-through
  • Served as Advertising Sales team representative in all internal cross-functional business meetings to promote Ad Sales agenda
  • Developed research-driven marketing solutions presentations and detailed media plans and presented final concepts to the client
Apr 2005 - Jun 2006


XM Satellite Radio
  • Identified client needs and developed highly creative and innovative integrated marketing solutions that directly met the identified criteria
  • Responsible for all research and audience analysis client requests and built solutions to maximize efficiency based on outcomes
  • Managed communication among multiple internal and external counterparts throughout sales development process
  • Communicated with the implementation group to provide ongoing direction and to monitor program execution to help ensure success
Nov 2001 - Apr 2005

Marketing Manager

The Communication Center / Susan Peterson Productions
  • Managed and communicated launch of new brand campaign through print and online media
  • Prepared, edited, and designed quarterly print and electronic newsletters with a circulation of 5,000
  • Managed outside vendor relationships including printer, mail house and website operator to deliver projects on time and within budget
  • Designed all company promotional materials including PowerPoint presentations, emails, brochures and announcements
  • Recruited, hired and managed all office interns


2003 - 2006


University of Maryland - Robert H. Smith School of Business
1996 - 2000


Goucher College