Summary

Provenproduct management lead with 14-years’ experience executing interactive initiativesfor high- visibility web sites, including 7-years category focus in travel. Successful track record of targeting business objectives with clear and concise product requirement development using both Agile methodology and more traditionalwaterfall documentationstyles. Highly adept at managing across differentfunctional groups, communicating with offshore teams, and delivering projects within time and budget projections.

Work History

Work History
2007 - 2009

Product Manager

AOL, LLC (2002 - 2009)

Manageddevelopment of travel deals platform and supporting products includingdeals search and promotional category pages.

  • Deals products resulted in 3 million pageviews a month, half of all pageviews to travel, and a 160% increase in deal revenue in 2009. Deals search has 5x engagement of
  • alldeals products. Performed A/Btesting on sponsored links for deals category pages to inform product decisions that resulted in 110% increase in sponsored link revenue.
  • Increased trafficby 83% into deals search with development of distributablesearch modules for use on partner sites and across travel site. Developed RSS for all travel deals and editorial content including an RSS hub page. Created requirements for Deals Alert product to improve engagement and repeat visits with deals product.
  • Drove 93K visits/mo of organic trafficthrough the creation of SEO-focusedpages including a newVacation Rentalscobrand (40K visits/mo),Weather/Whento Go(3k visits/mo) andDestinationDealpages (50K visits/mo).
  • Worked on the development of a simplified registration process to open up access to users with any email address.
  • Enhanced rating process to enable users to quick rate destinationsor hotels and increase engagement.Developed use cases for photo upload functionalitycurrently being prototyped.
  • Led the redesign of the AOL Travel channel to broaden the page to 980-wide, and developed a front-door that was light and enhanced our destinationguides. Improved page load to top of industry standards. Added enhanced advertising capability that enabled
  • salesto exceed targets for the year.
2006 - 2007

Program Manager

Managedchannel operations and product relationship with major online travel partners for AOL Travel.

  • Managed launch and QA of single registration project to simplify AOL Travel’s login processand improve conversion. Conversion improved 10x in 2007 over the previous year.
  • Developed ad-targetingand inventory plan for large-scaledestinationguidesproject with inventory planning, product and sales groups.
  • Awarded Quarterly Recognition Award for identifyingmajor partner issues affectingthe channel and developing better processes for testing and release of new partner features.
2002 - 2006

Programming Manager

Developedall merchandising and content programming for AOL travel channel and cobrands.

  • Wrote,edited and published weekly Hot Deals newsletter that reached 2.2 million members.
  • Received Spot Recognition Award for conceptualizing and managing travel newsletter redesign to upgrade to current branding and offer better advertising opportunities.Moved newsletter off old, internal platform to marketplace standard, DREAMmail.
  • Worked with account managers and inventory group to assure successful implementationof ads within channel and newsletter.
2001

Associate Product Manager, Content Applications

Excite@Home (1998 - 2001)

Leda team of engineers, designers, biz dev, sales, and external partners to implement new deals within Lifestyles and Family Excite.comchannels and on Yellow Pages and Maps products.

  • Improved map product by developing the specificationfor saved addresses to increase market competition.
  • Collaborated with sales teams to identify and outline potential partnerships and $1 million advertising opportunitiesfor channel pages. Created a Recipe Finder that received a 4% click-through rate and the entrees link had a CTR of more than 12% -- this is in comparison to a CTR of 0.5% for a standard ad unit.
1998 - 2001

Producer, ECommerce

Developed design and functionality requirements for Collections, merchandised areas in the Excite.com shopping channel, which resulted in higher click-through rates and better promotion of merchant products.

  • Created Holiday Collection for the Nov./Dec. 2000 shopping season that increased collection pageviews by 760% and shopping channel pageviews 106% overall.
  • Created specs and functionality for back-end merchandising tool used to populate collections with products from the shopping database.

Education

Education