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Summary

Objective: 

Transform an organization’s vision into impactful and sustainable results through a data-driven, Omni Channel approach by leveraging cross-functional team dynamics and strategic partnerships. Life-cycle accountability and ownership with an emphasis on product focused sales innovation for revenue generation and profit maximization.

  • Impactful leader who brings energy and creative vision to the workplace. 
  • Connector of people and processes to drive sales and execute strategy. 
  • Leverages innovation to thrive in competitive markets. 
  • Showcases discretion and integrity in all things.

Work History

Staples, Inc.

June 2016Present

Manager, Global eCommerce Software Product Management

  • Manager of Software Product Management for Digital Sales and Customer Service with emphasis on innovation through digital conversations
  • Building Digital Tools to target and drive higher conversion, growth, LTV, RCA for B2B and B2C
  • Global ownership across all domains for Staples, Staples Advantage, Staples Canada, Staples EU, & Quill including Desktop, mWeb, & App.
  • Development and scaling of Digital Conversation features including Proactive and Reactive Chat, Co-browse, Call Me Back, and Bots/AI/NLP
  • Cultivate and leverage cross-functional partnerships to prioritize demand and accommodate demanding deadlines from Business Partners
  • Agile methodology to deliver scalable MVPs 
  • Integrate & automate backend systems for Customer Service
  • Optimize rep-facing features & reporting to improve service levels, handle-time, rev/engagement
  • Reduce cost-to-serve by leveraging Intelligent Targeting 
  • Leverage APIs, tagging, cookies and IP address to improve personalization and automation
  • Digital Engagement feature optimization for paid programs, customer acquisition and segmentation 
  • Utilize real estate on Marketo pages to digitally engage customers 
  • Understanding and responding to Voice of the Customer
  • Establish and maintain vendor partnerships
  • Roadmap development and quarterly planning
  • Stakeholders include: Customer Service, Work Force Management, North American Contract Sales, 3rd Party Procurement, Sales Strategy teams 

Staples, Inc.

Mar 2015June 2016

Western Region Area Sales Manager

  • Sourcing, recruiting, hiring and on-boarding new team members
  • Ongoing coaching and personal/professional development of Mid-market Account Consultants across Seattle, Portland, Northern California
  • Manager of individual contributors amounting to approximately 3,000 customers, $50M of mid-market business across 3-states
  • Influencer and manager of cross-functional teams including Field Sales, Category Specialists, eCommerce Product Management/Development/Engineering, Pricing, Merchandising, Transportation Operations, Learning & Development, Key Suppliers
  • #1 in Mature Account Growth and Paid Program Conversions FY16
  • Product Management in partnership with eCommerce teams for Salesforce and Global Technology and Analytics to build tools for Sales Enablement
  • Innovative problem-solving to address unsatisfied needs in field sales through utilization, contribution and development of Sales Enablement and CRM tools:
    • Helios Pilot 
    • Pricing tools 
    • Salesforce 
  • Application of industry sales trends and benchmark data to target sales growth for B2B and B2C
  • Ambassador for Gender Diversity in leadership development

Staples, Inc.

Dec 2013Mar 2015

B2B Account Consultant

  • #1 in the country for growth:  20% YOY and 35% Category Growth
  • Sales Excellence (2014)
  • Leveraged partnerships and Omni Channel Sales to grow and retain 300 accounts worth $4.7M

Staples, Inc.

Feb 2013Dec 2013

B2B Sales Consultant

  • Managed prospect pipeline to exceed monthly quotas for new business
  • Executive boardroom presentations proposing consolidation and procurement solutions
  • Solutions-based implementations targeted to multi-level decision makers and end-users

CorePower Yoga

Feb 2011Aug 2015

Social Media Brand-strategist

  • Management of regional Facebook page to deliver compelling content and drive brand image consistently across social media platforms


Red Bull North America

Sep 2008Sep 2012

Field Marketing Specialist

  • Communicate consistent messaging of global brand image to end-users
  • Strategic partnerships with thought-leaders to create impactful end-user experiences
  • Discover and plan targeted marketing opportunities within community
  • Brand Ambassador at Winter X Games - Aspen, Colorado

Nordstrom

May 2008Oct 2008

Associate and College Intern

  • B2C sales, cross-selling and up-selling to drive revenue
  • Established inter-department partnerships with Visual, Merchandising and Buying 
  • *Directive Selling Award and Customer Letters of appreciation*

Starbucks

Jan 2006Jul 2007

Barista

  • Excellence in customer service to drive Repeat Customer Attainment
  • Driving B2C Sales through product demonstrations and "3rd Place" customer experience
  • Community project to raise money for Michael G. Regan's Fallen Heroes Project 

Education

General Assembly

2016Present

Software Product Management and Agile Methodology

University of Alberta

20162016

Introduction to Software Product Management

Leeds School of Business

Aug 2007Dec 2010

Bachelors of Science, Business Marketing and Management

  • BS, Business Administration with dual-emphasis in Marketing and Management
  • Delta Sigma Pi executive member and leader
  • University of Colorado, Boulder Outdoor Program Trip Leader/Guide

Core Competencies

Software

Jira Salesforce Sharepoint Dropbox
Agile Microsoft Office Confluence

Digital Conversations

Transferrable Skills 

B2B and B2C Sales and Product Development Leadership

Cross-functional partnerships

Agile Methodology

Challenger and Relationship-builder

Seeks out and develops strategic partnerships

Resource and metric-driven management

Public Speaking 

Developing Human Potential (hiring, training, coaching)

Adaptability 

Flexible with change

Motivation to learn quickly

Organization

Execution of work-backward plan

Accountability 

Interests

Family

Outdoor recreation

Travel

Yoga and physical fitness

Volunteering

Continuing Education