Kelli Peter

Work History

Work History
May 2006 - Present

Account Manager, Creative

  • Managed over 500 advertising projects for various client groups within Discovery, specifically Travel Channel, Discovery Familia, Private Networks, International Program Sales and cross network promotions within the last year.
  • Manage and lead the creative development and execution of integrated advertising campaigns, consisting of print, OOH, online and guerilla marketing.
  • Manage and lead the creative team designated for each client group on a day-to-day basis to ensure creative is on strategy, on time and on budget.
  • Managed the creative development and execution of a 5 million dollar advertising campaign for Travel Channel, resulting in increased ratings.
  • Manage a junior account assistant, reporting directly to me. 
Apr 2005 - May 2006

Manager, North American Advertising

  • Managed advertising and collateral projects on a day-to-day basis for the Hotel and Travel Industry, ranging from B2B to consumer print to Internet marketing to collateral.
  • Assisted in managing the National Advertising Budget by ensuring projects were completed within budget and by analyzing the monthly billing.
  • Utilized analytical skills to develop strategic plans and creative work plans.
  • Analyzed promotional campaign effectiveness by reviewing online tracking reports.
  • Managed the creative development, execution and communication of the economy brand promotions.
  • Managed a full time intern for 6 months.
Apr 2001 - Apr 2005

Account Executive, North American Advertising

  • Managed advertising and collateral projects on a day-to-day basis for the Hotel and Travel Industry, ranging from B2B to consumer print to Internet marketing to collateral.
  • Utilized analytical skills to develop strategic plans and creative work plans.
  • Monitored production of projects on a day-to-day basis.
  • Reported key discussions, elements and next steps from various client meetings.
  • Managed the franchisee out-of-home advertising program.
  • Managed the creative development and execution of the economy brand promotions.
Jan 2000 - Dec 2000

Intern - Buena Vista Pictures College Marketing Representative

Allied Advertising
Jan 2000 - Feb 2000

Intern

Fast & Associates

Education

Education

Bachelor of Science, Psychology

Bachelor of Science, Mass Communication

Skills

Skills

MAC, PC and Internet applications

Innovative and open-minded

Strategic and analytic skills

Interpersonal and communication skills

Awards

Choice Hotels ACE (Associate Corporate Excellence) Award

  • Implementation of the Summer Promotion 2005
  • Superior organizational skills and exceptional customer service 2004
  • Intermediary Resource Guide 2004
  • Support on Fall Promotion 2003
  • Newsletter Project 2003 
  • Brand identity and increase in rack card project revenue 2002