Kelanie Davis

  • Sun Prairie, WI

Work History

Work History
Jan 2015 - Present

Senior Marketing Specialist

Frontier Communications
Senior Marketing Specialist, Developed, administered, supported and delivered marketing plans and promotional materials for electric utility customer services and programs Assisted with development and implementation of branding strategies and messaging Managed marketing projects including development and design of advertisements, billboards, direct mail and other traditional marketing tactics with outside creative consultants Administered market research projects including customer feedback surveys and communication benchmarking studies Worked directly with media, printers and consultants in the marketing distribution channel to promote programs and events Served as liaison to energy services field staff to provided marketing support regionally
May 2011 - Dec 2014

Marketing Manager

WPPI
Marketing Manager, WPPI Energy Delivered marketing plans and promotional materials for electric utility customer services and programs Assisted with development and implementation of branding strategies and messaging Managed marketing projects including development and design of advertisements, billboards, direct mail and other traditional marketing tactics with outside creative consultants Administered market research projects including customer feedback surveys and communication benchmarking studies Worked directly with media, printers and consultants in the marketing distribution channel to promote programs and events Served as liaison to energy services field staff to provided marketing support regionally Experienced supervising one employee and one intern
Oct 2006 - May 2011

Community Relations Coordinator

WPPI
Community Relations Coordinator, WPPI Energy Developed, promoted and implemented system-wide branding campaigns and community relations programs for members Raised awareness and increased visibility of WPPI Energy and its members through managing activities including special events, trainings and workshops Assisted with communications support including publicity, company publications, speech writing, presentation visuals and social media efforts Established and maintained relationships with key influencers in member communities
Aug 2005 - Oct 2006

Event Coordinator

CSCNetwork
Event Coordinator, Planned and coordinated over 25 meetings across the United States including an Annual Meeting with over 300 attendees and vendors Negotiated contracts with hotels and managed details of meetings, including travel arrangements for CSC representatives, bus contracts, menu/audio visual selections, etc. Promoted and supported the direction of a monthly sales and marketing training reinforcement program

Education

Education
2011

M.Sc

West Virginia University
2005

B.Sc

University of Wisconsin