I am a public relations and media relations professional currently creating and managing successful public relations, brand awareness and social media campaigns for several publishing, media, technology and health care companies at RLM Public Relations in New York City. I have extensive experience in both traditional and social media initiatives, as well as in the development of comprehensive communications and public relations plans for clients and organizations. Diverse communications skills include: • Strategic Communications Planning • Strategic Analysis and Media Placement • Event Planning, Implementation and Publicity • Executive Speaking Placement • Product Launches and Crisis Management • Writing Articles and Bylines • Leveraging new media and social media initiatives • Social Media Public Relations

Work History

Work History
May 2009 - Present

Senior Account Executive

RLM Public Relations
  • Provide strategic marketing communications, brand enhancement, public relations, media relations and online/social media counsel for a variety of small business and high-level technology, media, digital publishing and health care clients
  • Manage day-to-day client relationships; supervise and lead client teams of 2-3 associates
  • Research, develop and execute comprehensive communications and social media plans for clients
    • Secured more than 84,000 URL mentions in two-week period for new product launch for technology client through use of Twitter, Flickr and other social media platforms
    • Developed a social media plan for media-industry client that led to 215% growth in blog page views and a 115% increase in blog linkbacks
    • As supervisor on digital publishing account, led a team that enhanced Search Engine Optimization (SEO) for client, including boosting search rankings to top-15 of Google Search, and placement in Mashable and articles that reached No. 1 in Google Search rankings
  • Secured national media coverage on behalf of clients in the “Today Show,” “Good Morning America,” Agence France-Presse, The New York Times, Wall Street Journal, Forbes, AOL News, AOL Small Business,, Dow Jones Newswires and the Financial Times
Jun 2007 - May 2009

Assistant Director of Media Relations/Director of New Media

Illinois State Athletics

Served as the media relations director for the NCAA Division I football and softball teams at Illinois State. I was also the director of new media for Illinois State Athletics. Through this role, I managed, the official athletics Web site for Illinois State University, and I also managed Redbird All-Access, the premium multimedia platform for Illinois State Athletics. I researched and developed new media initiatives for Illinois State Athletics, and initiated highly-successful social media strategies for the department on Facebook, YouTube and Twitter.

  • Enhanced media coverage for NCAA Division I football and softball teams through development of comprehensive traditional and social media plans
    • Primary media contact for football and softball; pitched stories to local and national media; wrote press releases, coordinated print and broadcast interviews; and developed media materials, such as game notes, fact sheets and press kits
    • Served as official spokesperson for NCAA Division I football and softball teams
  • Wrote, designed and edited 60-page spring football prospectus; two 44-page softball media guides; marketing brochures and publications; a poster; game program; schedule card; camp brochure; weekly game notes and wrote daily press releases
    • As Editor-in-Chief of 2008-09 football gameday program, I led a team of writers and designers in creation of a gameday program that was voted “Best in Nation” by College Sports Information Directors of America (CoSIDA)
  • Managed all aspects of and Redbird All-Access, Illinois State’s premium multimedia Web site
    • As a supervisor, I implemented a new department-wide digital media strategy and secured a 138-percent growth in revenue for Redbird All-Access in fiscal year 2007-08, a 49-percent increase in page views and a 16-percent increase in unique visitors to
    • Developed strategic audience and fan outreach programs through use of Twitter, Facebook, YouTube and site-specific videos
  • Counseled head coaches and athletic administrators with strategic communications strategies prior to and during key departmental announcements and events, and in the use of social media platforms and networks to engage with new and existing audiences
    • Developed and implemented departmental audio podcasts and blogs, an ISU Athletics Twitter feed  and Facebook fan page, widget, mobile technologies for departmental Web site and other emerging technologies
  • Generated national media coverage for assigned sports, including securing a nomination for a softball student-athlete to the 2008 and 2009 Lowe’s Senior CLASS Award
    • Secured nominations in two-straight years for a softball student-athlete as a finalist for the ASA National Player of the Year Award
  • Planned, wrote and implemented a strategic plan for new/social media; developed a comprehensive new media/Web site training manual for media relations and marketing staff members
    • Managed one graduate assistant and two student assistants
Aug 2004 - Jun 2007

Athletics Media Relations Assistant

Truman State University
  • Enhanced and managed media coverage for Truman’s men’s and women’s swimming and diving teams
  • Assisted in promotion and publicity efforts for all 21 intercollegiate athletic teams
  • Designed and edited game notes, press releases and media guides for assigned sports
  • Performed extensive historical and statistical research of men’s and women’s swim programs, including developing an all-time top-10 swim times list
Aug 2006 - Jan 2007

University Public Relations Assistant

Truman State University
  • Wrote, edited and produced weekly University newsletter, Truman Today
  • Wrote more than 50 official University press releases
  • Wrote feature stories for official alumni magazine, Truman Review
  • Researched news stories and produced various public relations brochures for the Truman State University community
May 2006 - Sep 2006

Groups Sales Associate

Quad Cities River Bandits

• Oversaw group sales and individual ticket sales accounts • Managed and generated sales leads and updated sales records • Coordinated and marketed business efforts for group outings and various promotional events • Assisted in daily media relations research and daily operations for Swing of the Quad Cities minor league baseball team • Provided fun, enthusiastic atmosphere for fans of the Swing of the Quad Cities






Excellent verbal and written communication skills, detail-oriented, analytical, enthusiastic and highly motivated Superior publicity, marketing communications, brand awareness and public/media relations skills, including pitching news stories, securing media impressions, event marketing, sponsorship development, and promoting brands and organizations Superior digital, new media and social media skills, including social media consultation, blogger relations, development and revenue generation Proficient with HTML code and Web site content management systems Proficient in Adobe Dreamweaver CS3, Adobe Photoshop CS3, Adobe InDesign CS3, Adobe Illustrator CS3, Quark Xpress, Adobe PageMaker desktop publishers and Microsoft Office