Director of Marketing & Communications
Director of Global Marketing & Communications
Recruited to this $750 million private jet aviation company and category creator in very light jets reporting to the President/GM, Customer Division.Responsible for marketing strategy, agency management, media planning, sponsorships, consumer promotions, consumer insights, PR/communications, interactive, budgeting and competitive intelligence.Directed a team of twelve employees including performance reviews, career development and succession planning.
- Worked directly with the President to developed a strategic marketing framework that resulted in the company’s first brand communications architecture and aligned marketing, product, customer care and sales teams in support of the Brand’s new mission and consumer targets
- Created new brand planning process that led to the development of a global marketing plan committing the organization to deliver on its marketing objectives, strategies and tactics
- Created public relations strategy and key messaging platform to respond to Congressional & FAA investigation