Keith Pickholz is a 20-year marketing and technology veteran. He spent ten years at Microsoft where he created and evangelized the company's vision for interactive television, managed the launch of NBC on MSN, created an automated local information service on MSN, and produced an award-winning infomercial to launch a new hardware product. He has also produced original web sites for a consumer internet start-up, consulted a mobile marketing venture and partnered in a consumer soft goods start-up. Earlier in his career, he served as the assistant to the President of a leading futures brokerage and spent eight years as a currency trader on the Chicago Mercantile Exchange. Keith holds a Masters degree from the Interactive Telecommunications Program (ITP) at New York University and a Bachelor's degree from Dartmouth College. He also signed Philippe Starck to create a co-branded mouse for MSFT hardware, had the MSN computing channel reporting to him, and created the original MSN small business team. Lastly, he was an original investor in MetaStories, which was founded by someone he hired into MSFT, and was sold to Brightcove.
Consumers have become more design-driven. Visual awareness is relevant for business management.
Unlikely that VisualCV will overtake LinkedIn. Will LinkedIn acquire them or build out the rich-media features?
I maintain a FB presence but am not an active user. My FB "friends" are a skewed view of my world. In any case, i don't need to know that you're on line at the dry cleaners. Talk to the person next to you.
The key to twitter is knowing whether you are a user or being used. Great tool for the former.
Jan 2008 - Present
Sep 2010 - Present
Apr 2010 - Aug 2010
Marketing consultant. Created and executed research plan to identify opportunities to increase conversion to paid membership. Used low-cost tools to perform online and in-person usability tests and surveys. Provided strategic direction and guidance on business model and content.
Aug 2009 - Jan 2010
Small team relaunching branded b2b web service with unique technology, customers and revenue. Small team means many hats- project management, sales, strategy, marketing. Lots of fun.
Feb 2007 - Jul 2007
2006 - 2006
Mobile marketing start-up
2003 - 2005
Consumer product start-up
Jul 1999 - Feb 2003
Bus Dev Mgr/Ecommerce Mgr, Hardware
Jun 1995 - Jun 1999
Senior Producer/Product Unit Mgr, MSN
Aug 1993 - Jun 1995
Program Manager, Future Home Technology
Nov 1981 - Jan 1990
Chicago Mercantile Exchange
Traded own account, in currency pits. Survived murder (two brokerage employees had a disagreement at a party), fisticuffs (Golden gloves boxer-turned-trader decked another trader), a Federal investigation (undercover FBI agents in the pits- next time they should ditch the thick-soled black shoes), suicides (three people I knew, through various methods), global financial meltdown (the one in '88), and thick cigarette smoke (in the old building, the better trader's lounge went to the smokers). On the other hand, Michael Jordan and I worked out at the same club. 'Cause that's how I roll.