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Work experience

Jan 2007May 2012

Director, Marketing

EMI Music

•Developed marketing plans resulting in $75MM in revenue; increased profits by 68% in 2011 through management of overall strategy with digital, publicity, and sales departments. •Established an internal agency that was responsible for $1MM in annual billing; hired 6 project managers and managed 100 consultants.•Developed concepts and content for client websites, mobile websites and social media campaigns.•Managed customer service messaging plans and fan forums.•Produced and compiled editorial content for all company communications including monthly newsletters, social media posts, and video content.•Increased subscribers, followers, and ‘likes’ by over 127% in 2011 across Facebook, Twitter, YouTube, Pinterest, Instagram platforms.•Led negotiations with sponsors by preparing annual forecasts, strategy documents, budgets, and cost proposals. Presented post-project analysis with recommendations that led to increased ROI.

May 2000Jan 2007

Director, Marketing

Warner Music Group

•Established fee-based marketing service for consumer product companies seeking to increase visibility in youth market, which led to creation of new department.•Secured partnerships with Logitech, Avon, and Victoria’s Secret that generated $300,000 in revenue department; conducted client presentations, negotiated contracts, and analyzed results.•Created social media platform that blended user generated content and e-Commerce; increased site traffic by 150% after first year and became major corporate portal.

Jan 1998May 2000

Assistant, Booking/Marketing

New Haven Coliseum

•Supervised all event support staff including set-up crews, ushers, security guards, and caterers•Generated lessee requirements with promoters and booking agents including; set-up arrangements, number and nature of support personnel needed, and arrangements in room or equipment set up at the request of lessee•Participated in event marketing by developing, designing and booking regional advertising•Responsible for creating and supervising the regional marketing team