- New York,NY US
As the President of Shadow Mediaworks (SMW), Keith Clinkscales produces innovative television, film, digital, and print programming on sports, pop culture, music, and news. A focus on cultural dynamics and engaging narratives is the common thread that unites all of SMW’s productions. Mr. Clinkscales’ work with the company includes the ESPN documentaries Muhammad Ali 70 Special, The Announcement, BENJI: The Story of Ben Wilson, and Broke. SMW has also entered the digital sphere with the launch of The Shadow League (TheShadowLeague.com), a website examines the role that culture plays in sports and other spheres of society. TheShadowLeague.com maintains a distinct urban voice and features fresh, intelligent content from both veteran journalists and newcomers.
Mr. Clinkscales has spent the past two decades in the media industry, with executive positions at major music and lifestyle publications and publishing companies. He was the CEO of VIBE magazine during its early years, leading the publication to quickly achieve profitability as it became the standard for urban and hip-hop journalism in the 1990s. Keith Clinkscales followed his work at VIBE by establishing Vanguarde Media, the publisher of the lifestyle magazines Savoy, Honey, and Heart & Soul.
Before establishing Shadow Mediaworks, Mr. Clinkscales held a position as Senior Vice President of Content Development and Enterprises at ESPN. He created an innovative environment for programming creation and other initiatives, overseeing profit and loss margins, new business and team development, and market positioning. Mr. Clinkscales was also responsible for the transformation of ESPN Original Entertainment to ESPN Content Development. This resulted in the launch of the television shows E:60, an acclaimed TV magazine program; Homecoming with Rick Reilly; and a newly adapted SportsNation. As Executive Producer for documentaries at ESPN Films, he spearheaded projects including the Peabody Award-winning Black Magic, the X Games, the documentary series 30 For 30, Kobe Doing Work, and The Fab Five, which was the highest-rated documentary in ESPN’s history.