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Decisive, creative, global technology executive and board director with extensive experience leading complex business transformations and successfully leading large-scale technology initiatives that provide significant return on investment. Proven track record of delivering positive results by leveraging a unique blend of leadership, organizational development, relationship building, technology innovation and communication skills.

Keith has chosen to devote his time to board service, and to assisting other technology executives reach their aspirations. Given his vast experience as a business technology executive and board director, Keith is looking to make a difference as a board director as he did with State of Texas DIR and Copper Mobile.

Work experience

Jan 2016Present

IT Executive - IT Business Office

ADS - Alliance Data Systems (Corporate HQ)

Keith is currently serving as an IT Executive, leading the creation of the Corporate IT Business Office, in Alliance Data Systems, a $13 billion market cap global marketing services firm in Plano Texas. In this role Keith is leveraging his experience as a transformation CIO and shared services executive to implement a new strategic technology plan for the ADS holding company. He advises the senior executive team on its transition to the cloud and adopting big data capabilities required by this high public company..

Mar 2004Jan 2016

Board Director

State of Texas - Department of Information Resources

The Information Technology Services provider for the state government of Texas including running the Texas.Gov e-Commerce operations. Subcommittees - Personnel, Outsourcing, Finance/Audit.

Jan 2012Jan 2016

EVP Shared Services, CIO

ADS - Epsilon Data Services Division

Led over 750 IT professionals in the ADS Epsilon Division for 5 years where he successfully launched the company’s Forrester Wave winning marketing platform “Agility Harmony”. He was also responsible for modernizing Epsilon’s global data centers, networks and end user computing services to a more reliable, high-performance, flexible and cost-effective model.

Jun 2012Oct 2015

Board Director

Copper Mobile, Inc

Advised management of a mobile applications startup on business model and technology matters.

Nov 2006Dec 2011

Founder, Principal Consultant

K. Morrow Associates

An IT Effectiveness Consultancy that assisted large clients seeking to improve their e-Commerce operations and overall IT effectiveness

Sep 2007Feb 2010


Blockbuster Inc.

Led the turnaround to profitability of the Blockbuster DVD By Mail operations (

Jan 2000Oct 2006


7-Eleven Inc.

Executive leader of all 7-Eleven information technology activities for US and Canada, member of Executive Committee, reported to President and Chief Executive Officer. Led IT planning and operations in the areas of IT strategy, technical architecture, organization development and execution of capital projects. Successfully implemented Oracle e-Business Suite ERP, Enterprise Portal, Information Warehouse, Next Generation Store Systems and the V-Comm ATM-Kiosk platform. Led an internal IT staff of 174 people and an outsourced staff of 450 people.

Jan 1998Dec 2000

SVP e-Commerce - Consumer Mortgage Division

Citi Group (Formerly Associates First Capital)

Led the creation of the first Internet Lending Group in Associates First Capital

Jan 1978Jan 1998

VP -Strategic Accounts

ADP Dealer Services

Client Services leader for the large enterprise client business segment



Dallas Baptist University


Dallas Baptist University


2008 CIO Hall of Fame Inductee - CIO Magazine
2003, 2004, 2005 CIO Magazine - CIO 100 Award Winner
2004 Computerworld - Premier 100 CIO Award Winner
2003 Infoworld - Top 100 CIO Award Winner
2003 Society for Information Management (SIM) IT Exec of the Award - Large Firm Category
2002 Executive Tech Magazine - Top 10 Retail CIO Winner