Decisive, creative, global technology executive and board director with extensive experience leading complex business transformations and successfully leading large-scale technology initiatives that provide significant return on investment. Proven track record of delivering positive results by leveraging a unique blend of leadership, organizational development, relationship building, technology innovation and communication skills.

Keith has chosen to devote his time to board service, and to assisting other technology executives reach their aspirations. Given his vast experience as a business technology executive and board director, Keith is looking to make a difference as a board director as he did with State of Texas DIR and Copper Mobile.

Work History

Work History

Strategic Technology Advisor

Jan 2016 - Present
Alliance Data (NYSE= ADS)

At Alliance Data, Keith is currently serving as a Strategic Technology Advisor for Alliance Data Corporation (NYSE: ADS), a $13 billion market cap global marketing services firm in Plano Texas. In this role Keith is leveraging his experience as a transformation CIO and shared services executive to craft a new strategic technology plan for the ADS holding company. He advises the senior executive team on its transition to the cloud and big data architecture.

Board Director

Mar 2004 - Jan 2016
State of Texas - Department of Information Resources

The Information Technology Services provider for the state government of Texas including running the Texas.Gov e-Commerce operations. Subcommittees - Personnel, Outsourcing, Finance/Audit

EVP Shared Services, CIO

Jan 2012 - Jan 2016
Epsilon Data Services

Led over 750 IT professionals in the ADS Epsilon Division for 5 years where he successfully launched the company’s Forrester Wave recognized marketing platform called “Agility Harmony”. He was also responsible for modernizing Epsilon’s global data centers, networks and end user computing services to a more reliable, high-performance, flexible and cost-effective model.

Board Director

Jun 2012 - Oct 2015
Copper Mobile, Inc

Advised management of a mobile applications startup on business model and technology matters.

Founder, Principal Consultant

Nov 2006 - Dec 2011
K. Morrow Associates

An IT Effectiveness Consultancy that assisted large clients seeking to improve their e-Commerce operations and overall IT effectiveness


Sep 2007 - Feb 2010
Blockbuster Inc.

Led the turnaround to profitability of the Blockbuster DVD By Mail operations (


Jan 2000 - Oct 2006
7-Eleven Inc.

Executive leader of all 7-Eleven information technology activities for US and Canada, member of Executive Committee, reported to President and Chief Executive Officer. Led IT planning and operations in the areas of IT strategy, technical architecture, organization development and execution of capital projects. Successfully implemented Oracle e-Business Suite ERP, Enterprise Portal, Information Warehouse, Next Generation Store Systems and the V-Comm ATM-Kiosk platform. Led an internal IT staff of 174 people and an outsourced staff of 450 people.

SVP e-Commerce - Consumer Mortgage Division

Jan 1998 - Dec 2000
Citi Group (Formerly Associates First Capital)

Led the creation of the first Internet Lending Group in Associates First Capital

VP -Strategic Accounts

Jan 1978 - Jan 1998
ADP Dealer Services

Client Services leader for the large enterprise client business segment




Dallas Baptist University


Dallas Baptist University


2008 CIO Hall of Fame Inductee - CIO Magazine
2003, 2004, 2005 CIO Magazine - CIO 100 Award Winner
2004 Computerworld - Premier 100 CIO Award Winner
2003 Infoworld - Top 100 CIO Award Winner
2003 Society for Information Management (SIM) IT Exec of the Award - Large Firm Category
2002 Executive Tech Magazine - Top 10 Retail CIO Winner