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Profile

Easily adapts to challenges of diverse sectors: consumer goods, plastics, chemicals, automotive. Led programs in marcoms, environmental/health issues, internal and corporate and brand communications. Comfortable in both B2C and B2B. Developed key messaging for D&I (gender equality). Early adopter of digital. Proven track record in internet & intranet strategy and website governance.

First mover in social media/web 2.0.  Developed change communication programs in multinational, Fortune 500 companies.

Work experience

May 2014Dec 2014

Executive Director Communications

EDGE Strategy

Achievements

  • Realigned and relaunched the brand
  • Completely redeveloped website
  • Developed a social media strategy
  • Launched a blog
  • PR strategy that resulted in marked increase in coverage for EDGE in key media
  • Developed joint communication strategies with clients as part of aftersales strategy
Jan 2010Apr 2013

Manager Digital & New Media

Opel/Vauxhall Europe (GM Group)

Role

  • Coordinated Opel's corporate and product media online presence- 34 sites, 24 languages
  • Managed strategic development of Opel/Vauxhall communications new media activities and media newsroom
  • Engaged online with stakeholders in twitter, Facebook and other online spaces where Opel was being discussed
  • Stayed ahead of the curve on social networking, blogs, wikis, etc., and provided executive briefing
  • Evaluated Web 2.0 applications in relation to business objectives and championed their development and adoption
  • Change leader and challenged existing ways of working.
  • Mentor to team members
  • Represented Opel Communications in IT strategy development & removed roadblocks
  • Communications lead for information lifecycle management
  • Communications lead for digital asset management
  • Communications lead for data privacy compliance

Achievements

  • Fully integrated social media into Opel's corporate and product media online presence
  • Positioned Opel as an innovative company through social media and new platform early adoption
  • Established social media listening
  • Introduced the Opel blog
  • Championed the adoption of social technology within the communications function
  • Introduced and led training of communications employees around Europe in Web and New media skills
  • Established training programs for self-publishing on web content management platform (Adobe CQ5)
  • Significant process improvement by replacing local solutions with pan-European/global solutions
Dec 2004Dec 2009

Manager, Web & New Media

GM Europe

Achievements

  • Developed & implemented strategy for GM Europe’s corporate web presence
  • Coordinated pan-European media sites for 20 countries in 15 languages
  • Introduced social media newsroom for GM in Europe (first for major company in Europe)
  • Launched & managed corporate executive blog (first pan-European executive blog for major company in Europe)
  • Introduced & managed blogger outreach programs for GM brands in Europe
  • Launched web TV channel and GM Europe YouTube & flickr pages
  • Developed & led training in social media/new media for communications function
  • Represented GM Europe as a speaker at leading industry conferences
Oct 2002Nov 2004

Manager, Brand Communications & Media Bureau

GM Europe

Achievements

  • Consolidated multiple brand/country digital asset databases into one pan-European solution
  • Developed strategy for multiple brand/country online media presence
  • Championed introduction of online collaboration tools within the function
May 1998Sep 2002

Manager, Corporate Communications & Electronic Media

GM Europe

Achievements

  • Led European intranet implementation for GM as part of a global initiative
  • Developed & implemented strategy for Opel’s corporate web presence
Oct 1994Apr 1998

Manager, Corporate Communications

GM Europe

Achievements

  • Led pan-European corporate advertising for Opel
  • Introduced Opel design contest for web graphic designers in Japan to associate relatively unknown Opel brand with innovation & technology. Contest continued for four years.
  • Designed and coordinated European cultural visits for prize winners

References

David Bowen. Senior Consultant, Bowen Craggs & Co.,UK

“Keith is a real innovator. The social media newsroom he was responsible was the first of its type, and is an example of his real understanding of the fast-changing world of new media. This, combined with his long experience in industry, makes him most unusual; he is also a delightful guy”

Andreas Eggimann. Head of internet, intranet & corporate Identity, Coop Switzerland.

"Keith is one of the rare early digital natives and online masterminds who managed to be leading edge on any online related communications topic in over a decade. It's always a pleasure and enrichment to discuss the state of the online nation with him"

Neville Hobson. Communication Consultant, Business Writer and Podcaster.

"I've known Keith since the early days of social media, when we worked together during his time at GM Europe helping employees understand what social media could do for them in their job's. Keith had clarity of purpose and the insight that enabled him to clearly see what was practical for his organization that went beyond what was cool. What Keith enabled with social media was foundational for what you see at Opel"

Peter Warne. Senior corporate internet manager, Nestlé Switzerland.

“Keith really gets it. It's a big disappointment to have a big idea and discover that Keith has already been there, done that, but at least you are guaranteed the benefit of his insights. And you will be told all with great good humour. He is a really helpful guy to know in this respect”

Dr. Karin Kirchner, Manager Corporate & Financial Communications, General Motors Europe

“Keith is a very experienced and knowledgeable communicator who thinks strategically and understands corporate communications and brand management. Keith is a pioneer with regards to online communications and social media who always keeps the business or communications objectives in mind. He is a well-respected professional and colleague who became also the functions' social media teacher and guru to go to for advice that he will always provide in the most supportive and helpful way. He is a true social media "participant"

Justin Hayward. Head of Technology & telecommunications, MS&L Digital, UK

"Keith very quickly became my favourite client in the short time that we worked together. His knowledge of new and social media is obviously driven by a desire for life-long learning in the communications field and his ability to translate the new and scary world of Communications 2.0 into an organisation like GM and have it deliver an excellent return on investment from a reputation perspective was much admired. He will always be known as the first person to have the courage to launch a social media newsroom and I was only too glad to be a part of that. An excellent (perhaps essential) addition to any global organisation looking to make an impact on their communications and company reputation”

Chantal Mamboury. Sales Director, Newsweek

"I worked with Keith for a number of years on GM's corporate communications campaign. He is a clear expert in his field , very talented and has a great sense of professionalism.

His ability to analyse situations and provide clear briefs helped us to provide targeted solutions to GM's branding requirements. Working with Keith was really enjoyable as his pleasant personality combined with energy and passion made our business relationship fascinating and insightful.

Clearly he is someone I would recommend without hesitation"

Education

BA

University of Westminster

Photographic Arts

Interest

Photography, travel

Social Graph

Speaking Engagements/Leadership Forums

Speaker/panellist/judge at the following events

Personal

Nationality:British/Swiss