Easily adapts to challenges of diverse sectors: consumer goods, plastics, chemicals, automotive. Led programs in marcoms, environmental/health issues, internal and corporate and brand communications. Comfortable in both B2C and B2B. Developed key messaging for D&I (gender equality). Early adopter of digital. Proven track record in internet & intranet strategy and website governance.
First mover in social media/web 2.0. Developed change communication programs in multinational, Fortune 500 companies.