Profile

Easily adapts to challenges of diverse sectors: consumer goods, plastics, chemicals, automotive. Led programs in marcoms, environmental/health issues, internal and corporate and brand communications. Comfortable in both B2C and B2B. Developed key messaging for D&I (gender equality). Early adopter of digital. Proven track record in internet & intranet strategy and website governance.

First mover in social media/web 2.0.  Developed change communication programs in multinational, Fortune 500 companies.

Work History

Work History
May 2014 - Dec 2014

Executive Director Communications

EDGE Strategy

Achievements

  • Realigned and relaunched the brand
  • Completely redeveloped website
  • Developed a social media strategy
  • Launched a blog
  • PR strategy that resulted in marked increase in coverage for EDGE in key media
  • Developed joint communication strategies with clients as part of aftersales strategy
Jan 2010 - Apr 2013

Manager Digital & New Media

Opel/Vauxhall Europe (GM Group)

Role

  • Coordinated Opel's corporate and product media online presence- 34 sites, 24 languages
  • Managed strategic development of Opel/Vauxhall communications new media activities and media newsroom
  • Engaged online with stakeholders in twitter, Facebook and other online spaces where Opel was being discussed
  • Stayed ahead of the curve on social networking, blogs, wikis, etc., and provided executive briefing
  • Evaluated Web 2.0 applications in relation to business objectives and championed their development and adoption
  • Change leader and challenged existing ways of working.
  • Mentor to team members
  • Represented Opel Communications in IT strategy development & removed roadblocks
  • Communications lead for information lifecycle management
  • Communications lead for digital asset management
  • Communications lead for data privacy compliance

Achievements

  • Fully integrated social media into Opel's corporate and product media online presence
  • Positioned Opel as an innovative company through social media and new platform early adoption
  • Established social media listening
  • Introduced the Opel blog
  • Championed the adoption of social technology within the communications function
  • Introduced and led training of communications employees around Europe in Web and New media skills
  • Established training programs for self-publishing on web content management platform (Adobe CQ5)
  • Significant process improvement by replacing local solutions with pan-European/global solutions
Dec 2004 - Dec 2009

Manager, Web & New Media

GM Europe

Achievements

  • Developed & implemented strategy for GM Europe’s corporate web presence
  • Coordinated pan-European media sites for 20 countries in 15 languages
  • Introduced social media newsroom for GM in Europe (first for major company in Europe)
  • Launched & managed corporate executive blog (first pan-European executive blog for major company in Europe)
  • Introduced & managed blogger outreach programs for GM brands in Europe
  • Launched web TV channel and GM Europe YouTube & flickr pages
  • Developed & led training in social media/new media for communications function
  • Represented GM Europe as a speaker at leading industry conferences
Oct 2002 - Nov 2004

Manager, Brand Communications & Media Bureau

GM Europe

Achievements

  • Consolidated multiple brand/country digital asset databases into one pan-European solution
  • Developed strategy for multiple brand/country online media presence
  • Championed introduction of online collaboration tools within the function
May 1998 - Sep 2002

Manager, Corporate Communications & Electronic Media

GM Europe

Achievements

  • Led European intranet implementation for GM as part of a global initiative
  • Developed & implemented strategy for Opel’s corporate web presence
Oct 1994 - Apr 1998

Manager, Corporate Communications

GM Europe

Achievements

  • Led pan-European corporate advertising for Opel
  • Introduced Opel design contest for web graphic designers in Japan to associate relatively unknown Opel brand with innovation & technology. Contest continued for four years.
  • Designed and coordinated European cultural visits for prize winners

Education

Education

BA

University of Westminster

Photographic Arts

Interest

Photography, travel

Social Graph

Speaking Engagements/Leadership Forums

Speaker/panellist/judge at the following events

Personal

Nationality:British/Swiss