Marketing Department Writer
· Edit, standardize, or make changes to material prepared by other writers or establishment personnel. · Analyze developments in specific field to determine need for revisions in previously published materials and development of new material. · Write articles, presentations, web content, editorials and other related informative, marketing and promotional material. · Conduct research on industries supplied by American Elements in order to tailor written materials to specific markets. · Gather data on competitors and analyze their current web content and website design practices. · Review and approve content provided by social media specialist before publication. · Participate in the development of online marketing strategy. · Identify, evaluate, software for implementing company website upgrades. · Consult with CEO to fine-tune message and tone of written materials.