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Over the course of his career, Kevin has consistently place in the top 10% on multiple enterprise sales team, introduced structured sales methodologies and strategies to his teams, and has been successful taking companies from startup to multi-million dollar run rates, building and managing cohesive teams and strategic partnerships along the way.

Some key accomplishments include:

  • Consistent member of President's club and top 10% of performers across multiple sales teams
  • Helped lead an enterprise sales team from startup to annual run rate of $15mm, personally leading the team four out of five years in new software license and services revenue
  • Established Federal Government practice with multi-million dollar annual run rate
  • Introduced multiple sales teams to structured sales strategy methodologies shortening sales cycles by up to 30%
  • Turned around a troubled business unit growing fee income by 25% and lowering client attrition rate by 50%

Before joining, Kevin was Senior Vice President for the Commercial Payments division of Goldleaf Financial Solutions. At Goldleaf, Kevin led the turnaround of a troubled business unit, moving from negative growth in revenue and client acquisition to a 25% increase in fee income, a 50% drop in client attrition, and 30% increase in distribution channels.Previously, he served as National Accounts Director for Kaplan EduNeering, a leading provider in enterprise knowledge management, compliance, and human capital performance solutions. At EduNeering, Kevin managed 18 major accounts in life sciences, Federal government, and US military. Prior to his tenure with Kaplan, Kevin was a member of the inaugural sales team for Percussion Software's family of enterprise content management solutions. Starting with zero, and competing against IBM, Microsoft, and Oracle, Kevin and his teams led Percussion in new license and professional services revenue in four out of five years, established a robust Federal Client practice, and bought over 25 marquee accounts onto the platform.Earlier in his career Kevin worked extensively with banks and other financial institutions in the areas of internet banking, backoffice software, and electronic payments.Today, Kevin enjoys working with cutting edge companies and advising technology and social media startups.


Sales Management, Enterprise Sales, Channel Development, Digital Marketing, Cloud-Based Solutions, Social Media, Enterprise Content Management, Entrepreneurial Management, Financial Services, Knowledge Management Systems, Sales to State and Federal Governments, Software Sales, Startup Operations

Work experience

Jul 2009Present

Vice President Corp. is a new enterprise social network designed to help companies to more effectively communicate and collaborate with internal and external audiences.

While the company was still in stealth mode, Kevin was the first person hired in the Company HQ and reports directly to the CEO.  In this entrepreneurial environment he has led multiple initiatives related to driving new revenue, forming new strategic partnerships, and scouting potential acquisition targets.

Revenue-driving initiatives in which Kevin has taken the lead include:

  • Sourcing and making introductions to Google and working across divisions to engage with Google's advertising, affiliate marketing, and social networking groups.
  • Launched a Financial Services subsidiary specializing in business loans and working capital. Hired and managed an inside sales team and formed relationships with key lenders and ISOs/VARs 
  • Negotiated dozens of advertising contracts with companies such as Experian, iContact, for CPC advertising within the network.

Vice President of Sales and Business Development

Member of senior executive team responsible for driving revenue by targeting, recruiting, and managing relationships with strategic partners, channels, advertisers, and potential acquisition targets.

  • Lead recruitment efforts for ISOs and major channel partners including Google, OfficeMax, Experian, and iContact for Social Media network
  • Sourced and negotiated numerous vendor SEM/Digital Advertising contracts centered on click and action-based revenue
  • Launched and managed a financial services subsidiary managing sales and ISO recruitment
  • Working in conjunction with CEO, scouted and managed potential acquisition targets
  • Served as acting COO - managing operations and headcount for Atlanta office
Nov 2000Dec 2005

Regional Sales Manager

Percussion Software, Inc.

Privately-held, Percussion provides enterprise and web content management solutions to the Fortune 2000, State & Federal Government, and Non-Profit verticals.

When I joined the company in 2000, web content was still new in the market and the dot com bubble was just showing its first signs of cracking.  Six months later, our entire dot com practice was wiped out and a few months later 9/11 occurred.  Our team hung together and targeted the federal space.  Twelve months later we had two major agencies on the client roster and a few years later the federal practice was generating over $5mm annually in revenue.

Regional Sales Manager

A hunter with the inaugural sales team that established the Southeastern and Mid-Atlantic territories as well as Federal Government practice; generating over 27 enterprise accounts

  • Member, President's Club 2000-2005, Top Sales Manager 2000-2003, 2005
  • Established Federal Government practice - closing 100% of clients (as of 2005)
  • Led team that closed marquee enterprise accounts: Computer Associates, The Carlyle Group, Thrifty Rental Car, UPS,, The U.S. Dept. of State, Federal Reserve Board of Governors
Jun 1991Oct 2000

Regional Sales Manager


Over the course of a nine year career, played key roles in helping grow business unit from startup to market leader in five years.  Starting as an entry-level customer support representative, Kevin was promoted numerous times becoming a sales engineer, marketing manager, public speaker, and bank consultant, before finally becoming one of the top producing regional sales managers for Equifax's suite of eBanking solutions.

  • President's club member 1997, 1998, 1999, 2000


Sep 1989Dec 1991


Valdosta State University


Ron Osborne

“I have had the pleasure of knowing and working with Kevin for the past 6 years. When building the payment processing and settlement programs for my previous ventures, I selected Goldleaf over their competitors due to the vision, execution and excellent vendor program management provided by Mr. Sasser. Not only did he win our business, but, the leadership and execution he provides led me to solicit his services as a Strategic Advisor to my current VC-backed venture. During his tenure as Strategic Advisor, Kevin has been crucial in successfully closing 2 financing rounds and gaining key business development contacts and relationships. We highly recommend Kevin as a key senior executive in business development, sales, marketing and growth strategies.” March 20, 2012

Tony Leonardo

“When it comes to sales it simple, Kevin knows all the ins & outs and follows through. His success is a result of working hard and always doing the right thing. I have seen him lead, teach, and mentor with drive and compassion. He has a great presence with a keen sense of humor. I am a big fan of his blog, 

John Stringfellow

Kevin is the consumate salesperson - he is very professional and well informed in his industry; he does excellent and humorous presentations that are well suited to his banking CEO audience; he represent his company as an expert, and builds relationships because he is well liked and low key, a consultant personality. Kevin is someone whom I would work for, work with, and assist at any level.

Lee Wetherington

“Kevin is a seasoned sales executive who has mastered the art and science of the sale. He is strategic, articulate, passionate, and personable. He's also a tremendous public speaker who is at ease in front of a crowd. Unlike many in sales, Kevin goes above and beyond to support his colleagues and provide sage counsel. I wouldn't be surprised to find myself reporting to him one day, and I would be happy to do so. I can't give a higher personal recommendation.” 



Software/SaaS Sales
With a degree in computer science, my whole career has been invested in the technology field.  Starting in the 90s with selling DOS-based systems to today helping driving new subscribers to a new social media network, I am extremely proficient in enterprise software.
Startup/Entrepreneurial Experience
I have experience with three startups, helping to take two from the ground floor to multi-million dollar run rates.  In my latest experience, I am a member of the executive team with direct responsibilities for the P&L. 
Government Sales
Starting with a virgin territory, my teams and I built a Federal practice that included Five major agencies; Dept of State, Dept of Justice, Library of Congress, Dept. of Health and Human Service, and Office of Personnel Management along with 10 sub-agencies.
Sales Manager
Managed numerous team ranging in size from 2 to 15.  In-field management includes six years of managing inside sales, sales enginners, and professional services members.  In-house management includes managing up to 15 inside sales team members and the P&L for multiple business units.
Complex Sales
I closed my first deal in 1991 for a total of $300.  My largest closed account generated over $6mil for my employer over three years.