Karina Del Carlo S. Coelho

Karina Del Carlo S. Coelho


I am a young marketing professional, enthusiastic, responsible, learning fast and a very dynamic person. I have been working in marketing area for 9 years, developing marketing strategic plan, communication, direct marketing and relationship programs. Creation of cross and up selling campaigns, lead generation, organization of events and internal marketing. I have worked also with trade marketing, helping the resellers and account managers to reach the sales targets, increasing projects through marketing campaigns, as well as analyzing customer bases and market, managing budget plan.Briefing and coordination over several suppliers; call centre, market research, website, advertisement, event and public relation agencies.

*Thinking about future, get a specialization and international experience, as well as improve my knowledge and learn how to deal with different cultures, I had a student travel in Toronto – Canada, in 2008.

Nowadays I live at Sao Paulo - SP - Brazil


I like to interact with Technology devices and read several subjects about it. It's fascinating to know how technology can improve our lives, as well as facilitate transactions in a software or integrating functions in just one equipment.

I'm passionate for business matters; customer relationship, marketing, administration and research.

I recommend: www.bnet.com

To enjoy: volleyball, skating (rollerblade), cinema and go out with friends.

To keep my both and mind renovated I pratice yoga and share opinions in networking communities as appropriate.


Marketing and Communication Specialist

Work History

Work History
Oct 2009 - Dec 2009

Adm and Marketing Professional (temporary job)

Liquigas Distribuidora (Petrobras Group)

This time I'm working again for Liquigas, in a Training project with the distributors. The main objective is apply Marketing, Finance and HR consultancy for + 500 channels in all over Brasil, managing SEBRAE partner.

Jan 2008 - Mar 2008

Adm and Marketing Assistant (temporary job)

Liquigas Distribuidora (Petrobras Group)

At Liquigas I had the opportunity to work at Commercial department, within trade marketing area. It was a temporary job for 3 months, which I developed administrative activities and marketing arrangements for resellers.

Aug 2007 - Oct 2007

Planning Analyst

Grupo RBS

Media Planning – according the customer’s briefing is made a plan to announce the product, based on its features, market and budget.Customers/ Media Analysis – Analyze each customer and media, comparing the announcements at last year and capacity of investment. Follow the competitors and offer better solution to customers.

Jul 2005 - Jul 2007

Marketing and Communication Assistant

NEC do Brasil

This job was based on Sao Paulo Broadband Office (SP BBO), the showroom at NEC Brazil, to promote real experience to visitors about all NEC solutions in Brazil and around the world. We created the entire department and report the strategic information to Direct board in Brazil and Japan.Determine internal communication plans to increase awareness of SP BBO as a competitive differentiator to NEC, strategy to raise visits and incentive plan to sales team, and value proposition to the market.Dealing and creating several presentations, regarding market verticals, company's sectors and visitors profile. Work as speaker to visitors from Brazil and worldwide, as well as training employees and resellers. Sponsor for demonstrate SP BBO achievements, matching visit reports with sales to provide ROI information in a period of time. Analysis, graphic informations to invest in new technologies.Coordination about relationship programs, events and marketing materials; folders, ads, promotional gifts, video, etc.

Mar 2003 - Jan 2005

Communication and Marketing Assistant for LATAM

Business Objects (a SAP company)

Work in partnership with the LA and WW Communications team to develop plans to promote Business Objects to the market, managing PR, Ads, Events, Website and Callcentre agencies.Development of strategic plans, coordination of several marketing campaigns to meet or exceed defined targets. Actions regarding direct mail, events, trade shows, researches, trainings, etc.Go-to-Market actions: lead generation, market awarenessMarket, ad hoc and competitors analysis. Return of investment (ROI) for each campaign.Management of marketing budget including: the overall market segmentation model and priorities within it; the brand strategy, positioning, and value proposition; the portfolio strategy, with decisions for high/low investment products to manage the identification, prioritization and selection/deselection of Programs to meet local and/or global business and market needs.Expertise to organize tradeshows, conferences, executive events, expositions and short courses.Support channels requests with marketing materials (brochures, banners, etc) and partnership in events.

Jan 2000 - Mar 2003

Communication and Marketing Internal

Torres Ind. Com. Etiquetas e Adesivos Ltda

Marketing strategic plan: advertising, media, website and PR. Production of marketing materials such as brochures, folders, banners, ads, packages, machine guides, etc.Events organization, managing mailing list, invitations, hotsites, sales man schedule, presentations, gifts, etc.Coordination about post sales research (customer satisfaction) managing the teamwork, defining questions, analysing answers and reporting the results to Direct board.Marketing material for resellers: co-op events, merchandising, business cards.


Aug 2009 - Aug 2009


How to start a business: market, competitors and suppliers researches, marketing, finance, business plan.

2008 - 2008


Diamond Institute College - Canada
2006 - 2006

Verbal Communication & Presentations

Reinaldo Passadori Institute





I have been studying academic and Business English and working using this language since 2003. In 2008 I took a Business Administration course in Canada, spending 6 months.



Social Media: LinkedIn, Facebook, Twitter, Orkut, MySpace.


Applicative softwares: Office 2007, Project, Outlook, Lotus Notes.


Art Editon softwares: Photoshop, Corel Draw, Dreamweaver, Fireworks.

Impacta Tecnologia