Skills

  • Relationship development and management
  • Knowledge of social media platforms
  • Aptitude for monitoring and identifying emerging media trends
  • Design and user experience
  • Analytic tracking and analysis
  • Online brand management
  • Fan acquisition and engagement
  • Quick thinking, responsiveness and problem solving

Summary

Social media specialist passionate about building and maintaining relationships using a combination of interpersonal skills and social media principles. I have a keen eye for persuasive marketing and effective branding across traditional and new media. I have a high rate of return and success from blending sociology and web-metric data to build brand advocates and increase sales.

Work History

Work History
Apr 2009 - Present

Online Media Manager and Marketing Specialist 

Renfroe Outdoor

With the outdoor advertising industry forecasting a flat market in 2010, I implemented a plan to re-design and relaunch our website, complemented with a social media marketing strategy.  While our competitors remained flat, we had sale increases of 20% and 27% in the two months following the launch.Online Media Manager

  • Motivate, educate and persuade upper management to include social media in our marketing strategy
  • Train both upper management and sales staff on the basics of social media, as well as best practices
  • Responsible for the development, implementation and management of social media marketing strategies to increase lead generation, sales and customer interaction
  • Generate content to contribute to the community to inform, engage, or entertain potential clients
  • Work with key clients to develop their social media strategy to work in conjunction with ours
  • Apply knowledge of online marketing tactics, creative development and campaign optimization to prove ROI through metrics
  • Identify trends in both brand related industries as well as emerging marketing opportunities
  • Increase our brands social capital, using relationship skills on earned media outlets
  • Measure marketing efforts for our brands as well as our competitors, using various online measurement platforms, such as Google Analytics, Facebook Insights, HubSpot Web Grader, Compete, etc.
  • Increased traffic to the Renfroe Outdoor site 3x's greater than traffic to Renfroe Construction, who was not yet participating in social media marketing, over 10% of traffic coming from social media outlets

Marketing Specialist

  • Identify client's marketing need and develop message concept to project intended image to target market
  • Educate client on the best practice of billboard advertising using excellent communication skills, product knowledge and research of client's industry
  • Serve as a liaison between the client and graphic designer to communicate the desired marketing concept
  • Nurture relationships with clients and vendors to manage expectations and provide superior customer service
  • Initiate procedures to improve inter-office productivity by introducing collaborative tools such as shared documents, calendars, and other low-cost cloud-based productivity tools
Dec 2003 - Present

Owner / Fashion Stylist

Glam Kam
Apr 2008 - Feb 2009

Director of Business Development

Atlanta Occasions

Introduced a new product in the market that was awarded "Atlanta's Best Website" by  Atlanta Magazine, in the first six months, largely due to social media marketing.    Sales

  • Solicited prospective clients using cold calling and networking skills   
  • Increased client base and brand loyalty by targeting decision ­making executives to develop credibility and trust 
  • Utilized that credibility and trust to accelerate the sales cycle 
  • Presented and educated potential clients on the value ­added benefits of online marketing 
  • Showcased the abilities of Atlanta Occasions to enhance our clients marketing portfolio 
  • Developed proposals and negotiated contracts 

  Strategy 

  • Developed and maintained the Atlanta Occasions social brand strategy on Facebook, Twitter, Myspace, Ning, Yelp, and LinkedIn 
  • Identified opportunities for growth and ensured current marketing efforts are continuing to perform by analyzing both internal and external website and marketing metrics 
  • Negotiated partnerships with industry leaders to build brand awareness, foster mutual beneficial relationships and utilized creative approaches to reduce marketing costs 
  • Assisted in the branding and conceptional ideas of Atlanta Occasions (logo, website layout and functionality, printed sales and marketing material) to expand market and support customer attention and retention
Oct 2007 - Mar 2008

Sales Consultant

Clear Channel Radio
Jan 2006 - Nov 2006

Executive Assistant 

Renfroe Enterprises 
Aug 2003 - Feb 2005

Sales Consultant / Ladies Assistant Manager

Mark Shale

Education

Education
May 2002

Bachelors

University of Georgia