Executive Vice President
American Chiropractic Association
Accomplishments: As chief staff officer, initiated far-reaching review and overhaul of operations to improve financial results and staff productivity. Reasserted ACA's role as the uniting factor for a very splintered chiropractic profession.
- Improved operational efficiency, staff productivity and financial performance:
- Generated 4.2% growth in non-student membership categories during FY2008; this was only ACA's fifth year of positive growth since 1993.
- Reduced operating expenses by over $300,000 in the last four months of FY2008 to address significant shortfall in budgeted revenue without adversely affecting effectiveness or service to members. Implemented further reductions of $400,000 from FY2009 budget with minimal member impact.
- Drastically reduced annual staff turnover, from 51% to 16%, and improved staff morale through better communication, emphasis on results over process, and increased attention to staff interests and concerns.
- Invested $400,000 in new Association Management System (ClearVantage) to modernize internal and external communications and operations.
- Restructured the Business Development Department; secured first-ever sponsorships for legislative conference keynote speakers and major public relations initiatives.
- Repositioned the association, inside and outside the profession, as chiropractic's unifying entity:
- Reformatted monthly publication from tabloid to magazine to provide a distinctive voice to the profession; initiated annual report to highlight ACA's role and accomplishments; transformed brand and image, including redesign of logo, website, exhibit booth and collateral marketing materials.
- Helped to lead call for coordinated and unified advocacy efforts among over 100 independent national and state chiropractic organizations. Within two years, ACA chaired first meeting of Chiropractic Summit, which now numbers over 85 affiliated organizations.
- Initiated multiple outreach programs to state chiropractic associations to provide direct support and assistance for their insurance advocacy efforts and to establish formal affiliation relationships between the state and national organizations.
- Led the chiropractic profession and a coalition of other healthcare provider and patient advocate organizations to successfully defeat threatening legislation. Coordinated grassroots activity of over 50 state chiropractic associations, resulting in tens of thousands of patient letters and calls to Congress.
- Established database of chiropractic patients for grassroots lobbying purposes. Registered over 22,000 patients in its first three months of operation.