Kevin Corcoran

Kevin Corcoran

Work History

Work History
2005 - 2009

Executive Vice President

American Chiropractic Association

Accomplishments: As chief staff officer, initiated far-reaching review and overhaul of operations to improve financial results and staff productivity. Reasserted ACA's role as the uniting factor for a very splintered chiropractic profession.

  • Improved operational efficiency, staff productivity and financial performance:
    • Generated 4.2% growth in non-student membership categories during FY2008; this was only ACA's fifth year of positive growth since 1993.
    • Reduced operating expenses by over $300,000 in the last four months of FY2008 to address significant shortfall in budgeted revenue without adversely affecting effectiveness or service to members. Implemented further reductions of $400,000 from FY2009 budget with minimal member impact.
    • Drastically reduced annual staff turnover, from 51% to 16%, and improved staff morale through better communication, emphasis on results over process, and increased attention to staff interests and concerns.
    • Invested $400,000 in new Association Management System (ClearVantage) to modernize internal and external communications and operations.
    • Restructured the Business Development Department; secured first-ever sponsorships for legislative conference keynote speakers and major public relations initiatives.
  • Repositioned the association, inside and outside the profession, as chiropractic's unifying entity:
    • Reformatted monthly publication from tabloid to magazine to provide a distinctive voice to the profession; initiated annual report to highlight ACA's role and accomplishments; transformed brand and image, including redesign of logo, website, exhibit booth and collateral marketing materials.
    • Helped to lead call for coordinated and unified advocacy efforts among over 100 independent national and state chiropractic organizations. Within two years, ACA chaired first meeting of Chiropractic Summit, which now numbers over 85 affiliated organizations.
    • Initiated multiple outreach programs to state chiropractic associations to provide direct support and assistance for their insurance advocacy efforts and to establish formal affiliation relationships between the state and national organizations.
    • Led the chiropractic profession and a coalition of other healthcare provider and patient advocate organizations to successfully defeat threatening legislation. Coordinated grassroots activity of over 50 state chiropractic associations, resulting in tens of thousands of patient letters and calls to Congress.
    • Established database of chiropractic patients for grassroots lobbying purposes. Registered over 22,000 patients in its first three months of operation.
Dec 1996 - Aug 2005

Executive Vice President

National Association of Health Underwriters

Profile:The largest and most influential organization for health insurance professionals and a leading voice on health care reform. Included a 501(c)3 foundation and a political action committee.Generated over $5 million revenue annually, with 26 FTEs and over 20,000 members in over 225 state and local chapters.

Accomplishments: As chief staff officer, led association from financial instability to unprecedented prosperity, operational success and industry influence.Fostered collaboration among Board of Trustees, volunteers at national and local level, members and staff to improve operations and product/service offerings.Dramatically enhanced association’s advocacy effectiveness at federal and state levels.

Resolved association’s failing financial position:

  • Delivered over $1.8 million in net assets and doubled annual revenue by initiating new products and partnerships to diversify revenue stream and instituting financial controls and operational oversight.
  • Increased active membership 50% and increased retention rate from 81% to 87% during a period when the pool of potential members contracted significantly.

Revitalized government affairs department:

  • Increased Government Relations staff by 150% and expanded reach into state legislative issues, providing leadership and guidance to state and local chapters.
  • Helped stabilize and expand Political Action Committee, which increased revenue by 1100% in six years, raising over $400,000 during 2003-2004 election cycle.

Improved internal and external communications:

  • Repaired badly damaged Board-staff relationship by initiating more proactive and collaborative communications; focused the Board’s attention on strategic issues, resulting in more effective Board meetings.
  • Re-established trust between the association and its members, creating a sense of pride and ownership among NAHU members and fostering increased communication from members to Board.
  • Overhauled monthly magazine to create a professional, informative publication; increased circulation from 12,000 to 30,000; expanded content from 44 pages to 104 pages; quadrupled annual advertising revenue to almost $1 million.
Jan 1989 - Feb 2003

Director of Marketing

Profile: Directed marketing for all on-campus business operations, including 146-room hotel and conference center, student food service, university bookstores and administrateive support operations serving 16,000 students, faculty and staff.  Seven business operations geenerated $26 million in annual revenue.

Accomplishments:Developed and implemented all aspects of marketing and promotion for on-campus business operations to students, staff and visitors, increasing departmental revenue nearly 40%.Developed new business opportunities and assisted in management of operations.

Mar 1994 - Nov 1996

Director of Membership

National Association of Health Underwriters

Accomplishments:Dramatically increased membership recruitment and retention; established member service center to improve service and response time; earned chapters’ renewed trust in national association; instituted association’s first comprehensive marketing campaign.

  • Increased net membership growth from 2.5% to 7%; reduced member attrition rate 22%.
  • Initiated association’s affinity and non-dues revenue programs, establishing seven partnerships that generated over $200,000 per year.




Jan 2002 - Present

Certified Association Executive

American Society of Association Executives