Kristin Marshall

Work History

Work History

Dec 2002 - Present

Public Relations Manager

Capital District Physicians' Health Plan, Inc. (CDPHP)

Develop and implement public relations strategy for statewide health plan.

  • Identify opportunities for, and pursue national and regional media relations. Serve as spokesperson, as appropriate.
  • Develop corporate press materials, talking points, and position statements.
  • Designed and maintain online newsroom and oversee proper use of press materials in other areas of corporate Web site.
  • Proactively seek media opportunities to support the strategic plan.
  • Plan and execute special events such as press conferences and media tours.
  • Strategize and implement crisis communications.
  • Developed and executed social media campaign launch, as well as steering committee and proper policies.
  • Integral player in corporate e-communications plan.
  • Work closely with other communications staff to properly coordinate messages for internal and constituents communications.
Jan 1999 - Dec 2002

Public Relations Coordinator

Capital District Physicians' Health Plan, Inc. (CDPHP)

  • Served as main point person for organization’s various public relations campaigns.
  • Coordinated and executed expansive corporate sponsorship program.
  • Served as editor for five CDPHP newsletters encompassing member, physician, and client communications from February 1999 through February 2000.
Jul 1994 - Jan 1999

Public Relations Account Executive

Blass Communications LLC.

Served as public relations point person for several business-to-business, consumer, and industrial clients.

  • Performed a wide variety of public relations activities including planning and strategy; research and development of press materials; local, regional and international media relations; pitched and placed cover stories, feature articles, case histories, product announcements, and business stories.
  • In 1995, coordinated merger press relations for an international client including announcement on two continents, extensive media relations, complete press kit in three languages, and media interviews.
Jan 1994 - Dec 1995

Fashion Editor/Writer

Bold Magazine

  • Involved in establishing a quarterly arts and living publication in the Capital District region.
  • Handled concept development, interviews and research, photography and model coordination, copywriting, and layout.
  • Served as staff writer, as well.

Industry Affiliations

  • Public Relations Society of America, member, present
  • American Marketing Association, member, present
  • Ad Club of New York State, member, 2000 - 2003
  • New York State Women’s Press Club, Member, 1995 - 2003
  • New York State Women’s Press Club, Board of Directors, 1995 – 2001

Objective

To provide public relations counsel and tactical execution to organizations, utilizing my diverse experience in both corporate and agency communications.

Professional Internship

McCall’s Magazine Feb 1992 - May 1992   

New York, New York

Editorial Assistant

  • Supported health, features, and fashion editors in the development of articles for the national magazine.
  • Conducted research, fact-checking, and interviews, as well as editing, writing, and developing monthly trend reports.

Education

Education
Sep 1988 - May 1992

Bachelor of Arts

Marymount College