Vice President of Sales
Early in my tenure at Selero I collaborated to transform a middleware software company into an execution services technology broker dealer. I leveraged resident integration and connectivity monitoring software with a DMA (Direct Market Access) build out and a broker dealer to address demand for advanced execution technology driven by new SEC regulations. Selero benefited by providing specific solutions to the marketplace, changing its revenue model to both a licensed model as well as transactional SAAS for firms with less capital resources. I formed new strategic partnerships with OMS and EMS vendors further expanding usage of Selero services without the cost of a direct sales force. Sales revenues have grown in multiples from 2003 to 2008. I am now constructing additional value add services related to our model. Operational risk management, internalization options, international equity fx resolution will all add to differentiation and profitability of Selero services.