Work History

Work History
Sep 2010 - Present

Radio Promotions Director / Assistant to President

Lawman Promotions
  • Worked with radio stations and record companies to facilitate promotional opportunities and provide consulting on a wide range of music and marketing strategies.
  • Worked closely with clients, building strong interpersonal relationships, creating clear lines of communication between parties. 
  • Interpreted large amounts data, creating custom online reports, and then making inferences with data.
Dec 2009 - May 2010

Promotions Director

Clear Channel Radio
  • Responsible for attracting and retaining listeners and advertisers by building an excellent overall brands of KVET-AM 1300 The Zone and KPEZ-FM 102.3 The River.
  • Strove to consistently boost ratings and revenue through the creation multi-faceted marketing campaigns.
  • Built strategic e-business marketing campaigns, including leading the effort to maximize the Discount Deals program, which saw its largest revenues ever while there.
  • Created www.zonebabes.com to increase web traffic for KVET-AM.

  • Maintained stations' websites and built promotions to drive web traffic.

  • Sound engineered  live broadcasts University of Texas sporting events.

Sep 2009 - Dec 2009

Event Coordinator

Progressive Capitol Group
  • Planned and executed fundraising events for firm's clientèle of political candidates.
  • Created wide variety of graphic art designs for firm's events.

  • Managed and farmed donor database for potential campaign donors.

  • Prepared and executed large-scale mailings to solicit donations.

Sep 2003 - Sep 2009

Promotions Director

Clear Channel Radio
  • Responsible for devising and executing strategic marketing campaigns and promotions geared to attract listenership, ratings, and revenue for three stations; KBQI - Big I 107.9, KABQ-FM Classic Country 104.7, and KABQ-AM 1350 Progressive Talk.
  • Plan and execute a wide range of station events and promotions aimed at further exposing the stations and attracting new audience and market share.
  • Manage staff of promotions assistants and interns.
  • Maximize limited marketing budget by identifying best uses of funds rather it be in advertising, contesting, or producing promotional items.
  • Build strong relationships with clients, partners, and other media outlets to increase stations' brands in community.
  • Create unique content for stations' websites to attract unique visitors and bring revenue into the station through online advertising sales.
  • Identify and create exclusive online content for database members.
  • Produce weekly emails to stations' databases, relaying fun and interesting info in a concise and pleasant manner.
  • Market stations through multiple third-party online channels including social networking sites, blogs, search engines, and online advertising.
Oct 2001 - Oct 2002

Sales Consultant

Sewell Infiniti
  • Showed interpersonal and negotiating skills while sales consultant.

  • Received extensive sales training while working as an assistant.

  • Original member of internet sales team, with experience in online portal lead generation.

Education

Education
1997 - 2001

BBA

Texas A&M University
  • Areas of study include, but not specific to: team management, marketing, and sales.
  • Based degree path on career in business management and marketing.

Samples of Previous Work

Skills

Skills

Graphic Art

Web Design

Event Planning

Microsoft Powerpoint

Microsoft Excel

Microsoft Word

Microsoft Office Suite

Microsoft Windows

Google Analytics

Google Adwords

Adobe Premiere

Adobe Audition

Adobe SiteCataylst

Adobe Omniture

Adobe Pagemaker

Adobe In Design

Adobe Illustrator

Adobe Photoshop

Accomplishments

  • Consistently exceeded forecasted numbers of unique visitors to KBQI's website, with an average annual growth of over 30% between 2006 and 2009.
  • Saw the largest increase of ratings, market share, and quarterly revenue figures in stations' history.
  • Won the New Mexico's Broadcasters Association's 2005 award for best public service campaign, KBQI's annual St. Jude Radiothon.
  • Awarded rank of Eagle Scout by the Boy Scouts of America.
  • Received at least one promotion at every company employed by.

Career Objective

Results oriented leader looking to utilize six years of marketing experience seeking to expand career and help your company build full marketing campaigns that grow both sales and revenue.

Summary

A seasoned marketing leader that can direct an organization in the envisioning of a complete marketing strategy, development of a diverse marketing mix and execution of an aggressive project plan. Skilled in effective sales and marketing communications, web based marketing and analytics, graphic design, event and promotion planning, and team building and mentoring.

  • Determined the vision of varied online marketing campaigns and all related creative, while generating revenue by tying in advertisers into regular and one time campaigns.
  • Ability to effectively communicate on various levels with customers, advertisers, vendors, and other business partners.
  • Capable of layout and design work, including print, outdoor, online, and video production.
  • Produced many high quality sale presentations aimed on client attraction and retention.
  • Thorough knowledge of strategies to build creative online content, including website building, database creation and management, database mailings, webcasting, and marketing via third party sites such as social networking and search engine sites.
  • Experienced in digital media editing, including with Adobe Photoshop, Illustrator, In Design, Pagemaker, Audition, and Premiere.
  • Extensive experience with web analytical tools including Adobe Omniture, SiteCataylst, and Google Analytics.
  • Experience in HTML, Javascript, and CSS.

  • Used social networking sites to further brand awareness, gaining thousands of followers on multiple platforms by providing engaging content and interaction on a regular basis.
  • Built keyword and tagging campaigns for most major search engines such as Google Adwords, based on data from on-site and off-site web analytical tools.
  • Proficient in copy writing.

  • Planned and execute wide range of events, including festivals with 25,000+ attendees.

  • Highly experienced in fast-paced, quickly changing work environment, successfully meeting strict deadlines and timetables.

  • Devised and managed the marketing, supply, & payroll budgets.

  • Managed staff of assistants and interns.

Interest

I find I like being challenged by life and strive to constantly learn of the world around me.  I feel my interests reflect that.  I enjoy:

  • Travel -  By the time I was thirty I had been for five of the seven continents.  Travel is a life altering event that can completely change your perspective on the world. 
  • Liteature - I am a vigorous reader, enjoying a wide variety of material from news blogs to classic books on a regular basis.
  • Music -  Prior to my career in the radio industry, I was an avid listener of music, enjoying many styles including classical, punk, ska, jazz, country, indie rock, afro-pop and more.  I have collected nearly 4,000 albums total.
  • Film - An early passion of mine, I have enjoyed movies since I can remember.  I enjoy sci-fi, espionage, and classic films the most. 
  • Food - I am a great supporter of the recent trend in good quality fresh food from a local source.  I have developed a joy for cooking.  When I eat out, I prefer a local eatery of a chain any day. 

References

References

Amber Williams

Amber was my former direct supervisor at Clear Channel Radio Albuquerque.  She now handles marketing for the Storehouse Food Pantry.

Jeff Jacot

Jeff is a former co-worker of mine while at Clear Channel Radio.  We worked together on the staff of KBQI Big I 107.9.

Ryan Safford

Ryan was a long time co-worker with me at Clear Channel Radio Albuquerque.  We held the same position for different stations.  We worked closely on a day to day basis.

Kim Taylor

Kim was my supervisor while with Progressive Capitol Group.

Tony Manero

Tony was my supervisor at Clear Channel Radio Albuquerque.  We worked together for five years in a variety of capacity.

Jon Madani

Jon and I worked side by side together to build the KVET-AM 1300 The Zone brand.