Director of Marketing
$5 million+ revenues, small business, 10 employees Serve as the chief “integration” officer for all Brian McKnight activities to ensure that synergy exist between Mr. McKnight’s artist and spokesperson projects, client brand objectives and media, PR and retail opportunities. Develop brand strategy and integrated marketing campaigns for Brian McKnight Entertainment, including managing social media outreach (“SMO”) campaigns and analytics (e.g. Klout.com); developing corporate campaigns; producing TV and radio show programming; booking special appearances; and overseeing album release campaigns and concert tours.
Key results:• Increased year-over-year revenues 45% through identifying core value-driving initiatives and optimizing resources to gain incremental sales opportunities while sustaining the existing revenue base.• Demonstrated material ROI gains for key clients (e.g. Lincoln, Essence, McDonalds), which increased billings per client in year one and expanded the scope of services and billings in year two.• Co-created, pitched and produced the Brian McKnight TV show; solicited and negotiated sponsorship deals (e.g. Toyota which paid $500,000). • Co-created, pitched and produced the Brian McKnight Radio show which attained the number one ranking in New York radio market three months after its launch.