Celessa Batchan

Celessa Batchan

Summary

AN ACCOMPLISHED, DIGITALLY-SAVVY, MARKETING, EVENT PLANNER AND TALENT RELATIONS PROFESSIONAL WITH DEEP MEDIA AND ENTERTAINMENT RELATIONSHIPS, STRONG STRATEGIC PLANNING AND ORGANIZATIONAL SKILLS, BROAD RETAIL AND CONSUMER PROMOTIONS EXPERIENCE AND THE ABILITY TO PROVIDE INNOVATIVE, ENTHUSIASTIC AND FORWARD-THINKING LEADERSHIP IN A TEAM ENVIRONMENT. 

Work History

Work History
2006 - Present

Director of Marketing

McKnight Entertainment

$5 million+ revenues, small business, 10 employees Serve as the chief “integration” officer for all Brian McKnight activities to ensure that synergy exist between Mr. McKnight’s artist and spokesperson projects, client brand objectives and media, PR and retail opportunities.  Develop brand strategy and integrated marketing campaigns for Brian McKnight Entertainment, including managing social media outreach (“SMO”) campaigns and analytics (e.g. Klout.com); developing corporate campaigns; producing TV and radio show programming; booking special appearances; and overseeing album release campaigns and concert tours.

Key results:•    Increased year-over-year revenues 45% through identifying core value-driving initiatives and optimizing resources to gain incremental sales opportunities while sustaining the existing revenue base.•    Demonstrated material ROI gains for key clients (e.g. Lincoln, Essence, McDonalds), which increased billings per client in year one and expanded the scope of services and billings in year two.•    Co-created, pitched and produced the Brian McKnight TV show; solicited and negotiated sponsorship deals (e.g. Toyota which paid $500,000).  •    Co-created, pitched and produced the Brian McKnight Radio show which attained the number one ranking in New York radio market three months after its launch.

2006 - 2008

Director of Marketing

Radio One

$89 million+ revenues, 53 radio stations, 1,300 employees Oversaw a five-person management team and twenty-five person field staff tasked with defining and implementing strategic, integrated branding and field initiatives to support market penetration and revenue goals. Prepared and administered a $3 million budget. Served as the leader for all cross-functional teams (e.g. sales, production, programming, and corporate management).

Key Results: •    Developed V100’s integrated marketing and promotional strategy for the launch of the station, which included redefining the brand identity; organizing commercial production; and overseeing the out of home (“OOH”) media strategy and promotional activities such as direct mail, website development and sales collateralization.•    Planned and implemented the Taste of Soul event which generated $500,000 in revenues in year one and $750,000 in year two and attracted 65,000 and 100,000 attendees, respectively. It was noted by Mayor Antonio Villaraigosa as the largest gathering of African Americans in Los Angeles history.•    Generated 75% year-over-year growth in website advertising revenue via integrating radio, Internet and video content and managing SEO strategies, which maximized website traffic, time on site, page views, and media streams.•    Increased web database by 50,000 users in four months utilizing a direct mail campaign with a promotional tie-in.

2002 - 2006

Marketing/Product Manager

Sony Music

$18.4 billion+ revenues, global conglomerate, 5,000 employees

Directed artist-centered marketing and promotional initiatives and crafted promotional programs to maximize artist awareness, including artist imaging, video direction, tour routing, strategic alliances, budgeting and website development.

Key Results:•    Created and Managed the Jill Scott (Grammy award winner) brand including the initial brand strategy, budgeting and creative direction which resulted in double-platinum album sales for her debut album Who Is Jill Scott. •    Executed projects for B2K, Jennifer Lopez, and Beyonce’s first solo albums, achieving multi-platinum status as well as number one debuts, Grammy nominations and awards.•    Provided creative marketing support for Prince and Michael Jackson’s then-current projects.

Education

Education
1997 - 1999

Bachelor of Arts

Champan University