Kimberly Carlos

Kimberly Carlos

Work History

Work History
Jun 2010 - Present

SSA - Sales Support Administrator
  • Weekly and monthly sales reporting and analysis for sales managers and director in Atlanta office

  • Research and maintain competitive sales data

  • Main point of contact for corporate communications and operational responsibilities

  • Create and maintain "Marketing Center" (including Business Journals & Business Times, Fortune, Selling Power, and up to date CB marketing materials)

  • Utilize Publisher and Photoshop to design creative media used for promotions or relevant client target communication

  • Account marketing – create educational and promotional webinars, direct mail, email campaigns etc.

  • Direct Marketing: Utilize Exact Target to run Email Campaigns to drive revenue

  • Participate with assigned rep in designing trial outline for respective client

  • Support executive-targeted promotional and marketing mailings

  • Plan executive events for sales reps clients and leads

  • Event Planning: CB Networking event for internal employees and external candidates, Executive Speaker Series

  • Recruiting: recruit sales professionals from active resumes, passive database searches, social media & phone screening

  • Assist in surveying and client research & research/create new orgs that are not in our system

  • Work with unit leader to design, implement and track unit sales contests

  • Serve as main inner office point of contact throughout entire new hire process

Aug 2008 - Feb 2009

PR/Communications Manager

  • Provided management of the Company’s communication and public relations, which include: Corporate marketing, partner/channel marketing, product marketing, management of public relations, and product positioning.

  • Oversaw marketing communications including branding, public relations, advertising, white papers, trade shows, seminars and events collateral materials, analysis and market research, and website content.

  • Defined and directed marketing communications for demand creation, lead generation and interfaced with Sales and Account Management personnel to determine needs.

  • Updating and creating content on corporate website, intranet and customer website

  • Developed and managed channel and partner strategies content for collateral and corporate website.

  • Answer Request for Proposals (RFPs) and Revamp Proposals to increase Win rate

  • Tracking Marketing Campaigns success rates by gathering metrics and search data.

  • Oversaw market and customer research for market and product requirements, collaborated with product development team to keep all communications and content updated.

  • Oversaw product marketing content including product launches, sales training, presentations, sales tools, competitive analysis and general sales support.

  • Developed strategic communications plans, including analysis of market data, identification of communications challenges and opportunities and the formulation of PR strategies, tactics, budgets, measurement and time lines consistent with and appropriate to the company’s goals and objectives

  • Executing and advising on PR strategies and collaboratively developing strategic media relations plans

  • Overseeing communications program implementation across the spectrum of communications disciplines, including traditional public relations, grassroots communications, interactive communications and advertising

  • Writing and editing of media materials such as: press kits, press releases, media alerts, fact sheets, bios, case studies and corporate blog

Mar 2007 - Aug 2008

Marketing Development Specialist

  • Direct Marketing: Focused on lead generation campaigns for Sales team by designing direct mail pieces (copywriting) and making marketing & lead generation calls

  • Managed multiple Marketing Campaigns to sell interest and knowledge of Emageon’s products

  • Collected and published customer testimonials and Coordinated and updated product collateral for sales team support

  • Market Research for Campaigns, Tradeshows, Webinars and PodCasts

  • Created Reports of Data for analysis and presented to Executive Management

  • Sales Support- Satisfy collateral/literature request, set up presentations, teleconference calls etc.

  • Helped represent Market Development at trade shows to meet potential customers and generate leads to support the sales team

  • Assisted inside sales team by creating marketing copy material such as html emails to set up Webinars for customers to view new products for integration

  • Assist in helping plan and coordinate Emageon Customer User Group Meeting: setting up meet and greet at the hotel, collecting registrations and checks, creating marketing packets for users, assisted with creating schedules of 3rd party sales presentations etc.

Dec 2007 - Mar 2007

Director of PR/Marketing

FastHealth Corporation
  • Train all new and existing sales reps on new product offerings

  • Focused on marketing efforts, public relations and oversaw client support functions

  • Interviewed, recruited and Hired, Trained and Managed up to 6 customer service employees

  • Assisted the sales force driving revenue opportunities by using various direct marketing campaigns to market to current customers about new products and services available

  • Grew divisions of the company i.e. online hiring system and online employee testing system etc.

  • I worked closely with IT as a liaison between the company and the hospital.

  • Collaborated with customers on requests for additions and modifications to the corporate programming structure

  • Project Management pre and post implementation of consumer and employee websites

  • Create relationships with several contacts at each facility in order to reduce the risk of cancellation upon contract lapse.

  • Trained current customers on additions to their software as well as modules they were not taking advantage of.

  • Designed and created Training Manual for both employees (customer service & sales) and for our clients

  • Responsible for retraining new employees

  • Updating the sales force to keep them informed of additions and improvements to the web-based software.

  • Helped customers plan Internet marketing campaigns to promote events i.e. blood drives, fun runs, 64 slice CT scans promotion etc.

  • Market Research and Sales Support: Product Management and Marketing of new software roll outs

  • Worked closely with the production and implementation team to make sure all customer needs were fulfilled according to sale process correspondence and contract additions.

  • Created and Maintained employee newsletters to keep employees abreast of additions to FastHealth programming.

  • Created timelines for each implementation and creation of employee testing and hiring programming with reporting strategies to fit the specific needs of each hospital.


Aug 1999 - Dec 2004

BA - Public Relations

University of Alabama



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