Katie Byrnes


•Public Relations Student Society of America (PRSSA ), Member

•Women's USC Club Lacrosse Team

•Traveling, golf, reading, exercise and music 


To utilize my enthusiasm, personal communication skills, work ethic and creative thinking to assist a Public Relations or Marketing/Sales firm, in growing its client base. 


Aug 2006 - Aug 2009

Bachelor of Arts in Journalism and Mass Communications

University of South Carolina

•GPA: 3.5

•Honors: Dean's List, The National Society of Collegiate Scholars

Work History

Work History
Jan 2009 - May 2009

Public Relations Management class

Sharing Precious Memories (SPM)

•Created an integrated Public Relations campaign, as part of a team, for new non-profit organization, SPM:

•Translated research and SPM President interview into campaign goals, objectives, strategies and tactics

•Presented campaign to President of SPM

Jan 2009 - May 2009

Creative Strategy in Advertising class

USC Athletics

•Created, as part of a team, five advertising executions for USC Athletics

•Identified and researched client and target audience

•Developed creative concept for team; created ad mock-ups in InDesign; presented all creatives to USC Athletic Marketing Director

Jan 2009 - May 2009

Public Relations Campaigns class

The Congaree Vista Guild

•Created an integrated Public Relations campaign, as part of a team, with intent to be implemented:

•Identified goals, objectives, target audience and competitors of the Vista

•Presented campaign, including estimated budget figures, to Congaree Vista Guild CEO. Campaign cornerstone: a restaurant event through the entire Vista area. Created logo, advertisement and press release for event. CEO rated this campaign above all other teams and is considering implementation.

Jun 2008 - Aug 2008

Publicity Department Intern

Universal Republic Records

•Contacted national and regional newspapers and magazines for coverage of new artists

•Coordinated and distributed media kits

•Created, as part of a team, an artist’s campaign to persuade radio stations for play time

•Assisted in preparation and execution of focus group of fans for newly signed artist

Aug 2007 - Dec 2007



•Experience in all aspects of local affiliate TV station operations

•Produced and edited local commercials

•Sales support with local businesses and vendors

•Organized, prepared and participated in station promotion during USC football games

•Assembled show schedule for local channel




Microsoft Applications