Summary

Kevin Bush has more than 20 years experience developing, managing and executing strategic marketing and public relations programs that drive meaningful business results. He is a proven team leader and troubleshooter with highly developed analytical, organizational and strategic planning skills. A seasoned communicator accustomed to working with senior management in a fast-paced environment under tight deadlines. Kevin’s clients value his counsel on digital marketing (online search and display advertising), brand management, corporate positioning and messaging, social media marketing, media strategy, internal communications, issues management, crisis communications and more.

Work History

Work History
Oct 2008 - Present

Principal/CEO

Rainier Sky Marketing & Public Relations

Sole proprietor of consultancy offering marketing and public relations services to businesses in the greater Puget Sound area

  • Built new website with content management system (CMS) for J.M. Martinac Shipbuilding Corporation on subcontract to A.C.T. Digital
  • Developed a new website and blog for Pacific Rim Environmental and now providing ongoing marketing support, including writing and production of new system for the efficient and timely production of customized responses to requests for qualifications and proposals
  • Prepared a marketing plan for the Northwest Housing Development Association and provided staff training focused on search engine advertising, social media and public relations
  • Wrote code (XHTML/CSS) and copy for Northwest Housing Development's new website
  • Prepared funding solicitation and business planning materials for new social media start-up operating in stealth mode
  • Wrote code (XHTML/CSS) and copy for multiple websites serving local education and youth sport organizations
Mar 2006 - Oct 2008

Account Director

Firmani + Associates

Strategic planning and execution of creative, result-driven public relations campaigns for clients in the consumer product, health care and professional service sectors

  • Launched three new products for ColdHeat, a consumer electronics company, generating more than 300 articles annually in trade and consumer media, including a segment on The Martha Stewart Show
  • Managed strategic re-branding exercise leading to an update of all online and print marketing materials for Prestige Care, an owner and operator of assisted living and skilled nursing facilities throughout the Western United States
  • Organized and hosted multi-day media tours of Spokane and North Idaho for The Crossing at Willow Bay, a luxury, waterfront community near Sand Point, Idaho
  • Generated awareness through public relations, social media and direct marketing for multiple product liability cases involving the malfunction of medical devices, failed medical procedures and misuse of industrial materials that caused serious health issues for plaintiffs represented by my attorney clients
  • Managed the successful launch of SnipIT, a patent-pending SMS technology developed by Hyran Media Services that allows listeners to receive information on their mobile phone about the songs and advertisements they hear on the radio
Aug 2004 - Nov 2005

Sr. Public Relations Contractor

Brandner Communications

Enhanced brand awareness and preference for trade and consumer building products manufacturers

  • Generated more than one million publicity impressions (client metric) on behalf of Simpson Door by ghost-authoring articles and practively pitching new products to digital and traditional media
  • Generated more than 750,000 publicity impressions (client metric) by ghost-authoring articles and practively pitching in Weyerhaeuser’s ChoiceDek brand
Sep 2003 - Jul 2004

Account Supervisor

MWW Group

Implemented creative, result-driven public relations campaigns for clients in the e-commerce, creative services and wireless communications sectors

  • Managed media relations for multiple new product and service introductions on behalf of Western Wireless’ Cellular One brand
  • Served as primary media contact successfully generating publicity in key creative trade media on behalf of Getty Images’ “The Big Idea” film project
  • Successfully introduced a new partnership between Major League Baseball and Getty Images
Sep 1999 - Mar 2003

Public Relations/Marketing Manager

Philips Oral Healthcare

Managed all public relations, public affairs and community relations for the sonicare power toothbrush brand. Also managed customer relationship management, Internet advertising and retail promotion projects.

  • Generated 200+ million impressions annually through proactive campaigns and media tours resulting in national media placements including the Today Show, The Rosie O’Donnel Show, The Wall Street Journal and more.
  • Developed multiple direct marketing (e-mail and print) customer loyalty programs generating an average return on investment greater than 20 percent
  • Supervised a $4.5 million annual investment in internet advertising as part of Philips Electronics' multi-year agreement with AOL/Time Warner
  • Successfully managed all corporate donations and brand sponsorships, including the U.S. Men’s National Soccer Team and American Airlines’ Celebrity Ski
Apr 1995 - Sep 1999

Account Supervisor

Publicis Dialog

Responsible for strategic planning and execution of creative, result-driven marketing and public relations campaigns to build brand awareness and preference for clients in the consumer products, healthcare and wireless communications sectors

  • Developed and executed multiple new market launches for VoiceStream involving brand spokesperson Jamie Lee Curtis
  • Generated more than 300 million impressions for Gardenburger’s purchase of one, $1.5 million spot on the final episode of Seinfeld
  • Supervised Clorox’ 25th Anniversary Celebration for Hidden Valley Ranch Dressing resulting in more than 100 million media impressions
  • Managed successful re-branding effort for Providence Health System following acquisition of the former Everett General Hospital, including market research, advertising, media planning, direct marketing and publicity
  • Managed public relations on behalf of the agency promoting major creative works and business initiatives to local and national trade media
Sep 1993 - Mar 1995

Account Executive

Jacobson Ray McLaughlin Fillips

Account service for clients in the healthcare, natural resource and public utility sectors

  • Developed and implementation of a business-to-business (B2B) advertising and direct mail campaign for Tacoma Public Utility
  • Wrote and managed production of employee communications for Weyerhaeuser’s Washington Timberlands
  • Managed development of a successful community relations advertising campaign for ITT Rayonier mills in Washington State
  • Coordinated media relations for Pierce County Medical Blue Shield (Regence BlueShield)
Mar 1993 - Sep 1993

Communications Specialist

King County Medical Blue Shield

Developed and implemented new consumer education programs necessitated by the subsequently repealed Washington Health Services Act

  • Established a series of new, direct-to-subscriber communications
  • Established corporate contributions and employee volunteer policies
Nov 1989 - Apr 1993

Account Executive

The Rockey Company

Planned and executed public relations projects for clients in the alcoholic beverage, building products, financial services and real estate development sectors

  • Managed logistics for a three-day, media tour to demonstrate the environmental and other benefits of master-planned communities in Southern California
  • Managed national media relations for the Bullitt family during its sale of King Broadcasting Company and its subsequent funding of the Bullitt Foundation
  • Developed and maintained trade media relations for Aiphone Communications’ full line of high-tech, audio and video security devices
  • Coordinated media relations projects for Rainier Brewing Company’s title sponsorship of multiple sports events
Mar 1987 - Oct 1989

Economic Development Specialist

Yakima County Development Association

Sole responsibility for all public affairs and marketing communications needs

  • Developed all video and collateral materials for the “New Vision” industrial recruitment campaign
  • Served as spokesperson to local print and broadcast media
  • Managed the public input process for Yakima County’s first countywide economic development plan

Education

Education
Sep 1984 - Aug 1986

Bachelor of Arts

Central Washington University
Jun 1984

Associate of Arts