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kelly lea

content analyst and advertisemenet policy expert

summary

My passions are social media, content creation and analysis, sales, and advertising. There is no doubt I have been successful in each of my past roles, and look forward to implementing the same work ethic at a new company.

 At the start of my role as Social Media Specialist for the Emmy Award Winning Video Production and Marketing Company, Splash Media, I was assigned to one of the largest campaigns promoted on a social media platform to date. I have ample experience in posting real-time, as well as, relevant and engaging content. I was the Team Lead for the business side of a large technology company. I drafted, edited, and finalized high-level analytical business reports on a weekly and monthly basis. I also assisted International Community Managers throughout the day, and moderated internal networks and global webpages.

 I was a member of the Ads Integrity Team at Facebook Austin. Our team was in charge of reviewing global advertisements to confirm their compliance with the platform's advertising policies. We worked daily to ensure the platform remained safe, secure, and enjoyable for all community members.

 In addition, I was one of 2 team members trained as an Advertising Policy Expert. We ensured all advertising polices were coherent and easily understood by all internal team members. I also preformed internal accuracy testing. This allowed me to assist any team member in better understanding policies, which, in turn, aided in decreasing advertiser frustrations with ad disapproval.

 My most recent roles included inside sales positions at Main Street Hub and Auto 1, and at BCforward as a Content Review Analyst. I found a love for building relationships and rapport within the sales field, and I was successful at retaining business with each client I acquired. I have an undeniable passion, a hunger for knowledge, and am driven to succeed. I never stand down from a challenge, and am looking for a new opportunity to grow with a company who sees no limit to their potential.

work experience

Mar. 2018Oct. 2018

Content Analyst

BCforward/Accenture


Respond to user inquiries with high quality, speed, empathy, and accuracy

Understand and remain up-to-date with client policies and guidelines

Resolve inquires according to defined policies and procedures
Fulfill base productivity and quality requirements

Jan. 2017Mar. 2017

Account Executive

Auto 1 Group

-Have in-depth current knowledge of the automotive industry used car market
-Purchase and sell with dealers inventory on the company’s online auto auction website
-Increase awareness of Auto1.com throughout automotive industry
-Managed a geographical territory while growing new accounts
-Responsible for growing business with existing accounts
-Continuously working with potential new clients from prospecting, presenting, closing, and retaining their business
-Generate, develop, manage, and close a pipeline of opportunities sufficient to consistently meet and exceed quarterly quota objectives
-Consistently follow up with prospective clients and current clients
Track and measure daily, weekly, monthly, and quarterly sales goals with CRM

Jan. 2016Jul, 3016

Associate Marketing Consultant

Main Street Hub

-Work with awesome local businesses nationwide
-Sell solutions with a consultative approach in a high-energy environment
-Build and manage pipeline while driving complete sales-cycles by successfully targeting, qualifying, and closing customers within the emerging markets space in Salesforce.com
-Attain quota with enthusiasm and positive daily attitude
-Develop top performer sales skills within training and mentorship programs available to anyone with a hunger and ambition for personal growth
-Thrive with the support of teammates in daily/weekly meetings and fun team challenges
-Earn additional prizes, perks and promotions by working hard and having fun

Mar. 2014Oct. 2014

Social Media Specialist

Splash Media

Recruited from Austin by an Emmy Award Winning Marketing Company to serve as the Social Media Specialist and Team Lead for the 2014 World Cup Campaign on Facebook, which had a million likes at its peak. Managed the Facebook India Page, while acting as the direct support for the International team working on the World Cup pages. Answered questions and gave immediate feedback to the team in order to maintain the Facebook voice across multi-languages and cultures. Drafted weekly and monthly business reports to keep clients updated on strategies and outcomes. The success of the campaign led to a promotion and taking the lead with several key clients, such a Dallas area bank, Law Firm and a private practice. Continued to manage the Facebook India consumer and business pages as well as remained the main point of contact for the International team monitoring Facebook businesses pages. Created original social media content and cultivated engagement across multiple social media platforms. Supervised a team in creating and implementing social media campaigns that exponentially increased engagement for clients. Monitored, analyzed and reported on performance for clients, assisted Accounts Managers in providing superior service, which increased revenue for the company. 

Mar. 2013Mar. 2014

Advertisement Integrity Associate/Advertisement Policy Expert

Facebook

Worked with Facebook reviewing ads in multiple languages to make sure they were aligned with Facebook’s policies. Acted as a point person for the international team to make sure that ads in different languages were compliant with Facebook standards while maintaining cultural sensitivity and context. Created quality assurance testing in order to assure that the team followed best practices. Investigated and assessed flaws within Facebook’s advertising policies and provided feedback, as well as, solutions in order to resolve issues. Reported daily on volume trends and system bugs paying attention to detail and breaking down complex data into simple to understand language and summaries.

education

Aug. 2005May 2009

Bachelor of Arts in Criminal Justice/Victim Services

Sam Houston State Univeristy
Aug. 2009May 2010

Masters of Education in School Counseling

Sam Houston State Universtiy

professional work

Page Moderation/Community Management October 1, 2014-Prior (Facebook India) – https://www.facebook.com/FacebookIndia

Content Posting/Community Management 2014 World Cup (Facebook Ref) – https://www.facebook.com/FacebookRef

Content Creation/Community Management October 1, 2014-Prior (Pegasus Community Credit Union) – https://www.facebook.com/PegasusCCU ; http://blog.pegasusccu.com/

Content Creation/Community Management October 1, 2014-Prior (Moretsky Cassidy Lasik) – https://www.facebook.com/LasikTopDocsAZ?fref=nf ; http://blog.arizonalasik.com/

Blog Management (Frenkel and Frenkel Law Firm) – http://blog.frenkelfirm.com/

professional references

Jeffrey Vanderburg

Recruiting Coordinator, BCforward

(901) 832-2636 

Luke Wilson

Chief Revenue Officer at CallFire

(317) 833-2482

Justin Joseph 

Sales Manager at web.com

(214) 883-3649