Katya Shvyreva

Katya Shvyreva


Recruitment/Education/e-learning professional with over 8 years experience in multinational companies 

"Change is good - but first, know what should never change"


To get involved into ambitious and innovative international educational/e-learning/media projects


Family, friends, books, new destinations, new ideas, fashion & beauty

Work History

Work History
May 2006 - Jun 2011

Education Manager Russia

AMWAY (Direct Selling Industry Leader)

Education Dept.' management (8 direct reporting employees, 16 functional reporting employees), new staff recruitment, department staff training & development;

Education strategy design (needs analysis, cooperation with European HQ and Global Distributor Training Dept.);

Conducting of training sessions & presentations for top-distributors;

Education content management (training programs portfolio development);

Learning Management System (LMS) launch and maintaining (e-learning platform), participation in International projects, communication with Amway distributors;

Training infrastructure development, Training-Centre (Moscow) management;

Administrative (managerial) support of the Department (key procedures set up, documentation and reports, budgeting & financial control);

Business events and conferences preparation and moderation (local and international);

Leading special educational and pr projects (Speaker Certification, Amway Expo etc.), cooperation with external speakers and professional organizations, press events moderation, cooperation with media;

Mar 2005 - May 2006

Business trainer


Product/brand presentations  and training programs for Amway distributors and staff,

Distributors’ & PSCs employees’ training needs analysis,

New training programs development and adaptation,

Participation in distributors Seminars, Amway driven Seminars, press-conferences and other Company’ events;

Local reporting;

Jun 2003 - Aug 2004

Sales Manager

ADECCO (International recruiting company)

Selling of the following Company’s services:

Permanent staff recruitment,

Temporary staff providing (mass),


Assessment & Development Centre;

Clients base development, CRM page maintenance, negotiations with clients and prospects, recruiters job coordination, contracts signing, monthly local & international reporting;

Sep 2002 - Jan 2003

Recruiter (Metro Cash & Carry project)

Kelly Services (International recruiting company)

Candidates search, interviews, feedback to Clients, reports to HQ;





start up

Metro Cash & Carry launch in Russia (Kelly Services recruitment project), ADECCO launch in Russia, AMWAY launch in Russia.

Executive management

Launch of the Educational function within the Sales Department in Russian HQ, recruitment and staff development (up to 25 reporting employees), evaluation & feedback, financial planning & budgeting, budget control, procedures set up, restructure experience, member of leadership team etc.

Project management

February 2011 Amway Russian Management Conference award "Project of the year" for Learning Management System (LMS) launch in Russia


Learning Management System launch experience (Sum Total platform), e-cources production and effectiveness evaluation, educational videos production etc.   June 2011 eLearn Expo award "Best e-learning solution in corporate sector" (1st place) eLearn Expo - international exhibition and conference (www.elearnexpo.ru)

Public Speaking

International training seminars moderation (2006 - 2011, Turkey, Italy, Spain, Egypt, US etc.), audience up to 6 000 participants) MC at media events, press-tours, press-conferences, business breakfasts, etc.

Training & Development

Training system design, training content management (curriculum, programs design and localization), training session conduction, training needs analysis (Learning Club), training for trainers, coaching skills etc.


Over 8 years recruiting experience both inhouse, and on the side of leading international recruiting agencies. 



Jul 2010 - Present

Erweitertes Prasentationstraining

Woman's Business Akademie GmbH Munchen
Nov 2006 - Present

Communicating Effectively with U.S. Americans

Cultural Awareness International Inc.
Oct 2010 - Present

Project management in a company. Standard PMI PMBOK Guide 2008

Project Management Institute
Jan 2008 - Present

Искусство выступать, влиять и вдохновлять

Академия Ораторского Мастерства
Apr 2009 - Present

Amway Academy Certification

Amway Academy Europe (Munich)
Mar 2010 - May 2011

Strategic management

Global Solutions