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Skills

Social Media Management
In charge of Facebook, Twitter, YouTube, LinkedIn, and blog accounts for non-profit organization Coordinator of video production team
Adobe Photoshop
Experience in photo retouching and promotional materials
Adobe InDesign
Everything from newsletters to invitations to magazine spreads
Microsoft Office
Type 57 wpm Proficient in Word, Excel, Powerpoint, and Outlook

Work experience

Feb 2009Present

Youth Services Coordinator

PS Youth Outreach Center, Inc.

Fosters a passion for community outreach at this non-profit agency that offers educational services and mentoring to at-risk students as a Supplemental Education Services provider in Broward County.

  • Provides one-on-one tutoring, based on customized learning plans, to students who score below state averages in reading and math. As a result, 38% of students improved scores by at least 50% on state reading assessment; 50% of students increased their scores at least 8% on state math assessments.
  • Utilized Adobe Photoshop and InDesign to construct, and then implement, a monthly newsletter to inform families of collaboration and growth among students. It opened a two-way channel of communication that increased feedback among target audiences.
  • Participated in training to learn best practices in areas of enrollment, school board policies, office management and customer support that was rewarded by promotion to trainer of all new hires and volunteer staff
Mar 2009Feb 2011

Senior Sales

Amuse Accessories, Inc.

Increased retail and management experience at a fashion accessories boutique that boasts monthly sales of at least $20,000.

  • Considered academic background in marketing to zone in on customer buying trends and product placement to suggest display ideas that increased sales by 20%.
  • Designated as Inventory Manager for two departments where I supervised organization and display of merchandise.
  • Managed responsibilities for four Junior Sales Associates in 6-8 hour shifts.
Aug 2008Dec 2008

Account Manager

University of Florida

Operated as e-Buzz Communications Agency where I coordinated a five-member team to produce campaign proposal for Universal Orlando Resort's Hollywood Rip, Ride, Rockit roller coaster as part of capstone coursework for public relations degree

  • Synthesized data gathered from focus groups comprised of 15 college students and roller coaster enthusiasts, survey results from Survey Monkey, and discussion threads via Facebook to represent feedback from targeted segments
  • Organized, edited, and transformed all written materials of final campaign book into a multimedia presentation that included a 30-second sample commercial, five tactics, a seven-month timeline, and a $100,000 budget
May 2008Aug 2008

Marketing and Communications Coordinator

Amateur Athletic Union

Accountable for outgoing public relations materials at one of the largest, non-profit, youth sports organizations in the U.S.

  • Initiated a compilation of news briefs found on national media databases to localize hard/soft news pieces that featured athletes who participated in AAU events, and resulted in a daily media presence.
  • Coordinated with national sports chairpersons to conduct interviews with athletes to create content for company blog, media pitches and press releases for the 2008 AAU Junior Olympic Games in Detroit, Mich., where more than 15,000 athletes participated.
  • Directed 12 interns to produce inaugural orientation video via FinalCut Pro for AAU Internship Program.

Lend A Helping Hand

References

Jasmin Robinson

"With a tremendous amount of dedication and fortitude, Katrina resurrected interest in the Association of Black Alumni and has provided excellent leadership undergirded by a keen vision.

I cannot say enough about Katrina. She is purposed, organized, and creative. She is a force when it comes to generating ideas and seeing those ideas through to fruition. She is not afraid to tackle challenges that, for some, may seem insurmountable.

Katrina has my highest recommendation."

Melanie Aguila

“I worked with Katrina as a peer at the Amateur Athletic Union, and found her to be a thoroughly professional and trusted colleague. Her knowledge and judgment on public relations/marketing issues was top-notch. I can say with confidence if you get the opportunity to work with Katrina it will be a benefit to you and your company.” -LinkedIn

Jessenia Adames

Paula Scott

Portfolio

Education

Aug 2005Dec 2008

Bachelor of Science

University of Florida
  • Minor in Communication Studies
  • Graduated Cum Laude

Tidbits About Me...

  • Currently, I'm on the journey to become bilingual. I've always been interested in French ever since I saw the Muzzy program in 3rd grade. I took French for two years in college, and almost had the chance to study abroad in France. And now, I'm using that as a base because "mwen ta renman appran pale Kreyòl" (that means I want to learn to speak Creole)!
  • I've turned into quite the chef! My favorite is Asian-inspired cuisine. I love Food Network, especially Chopped.

Summary

Purposed, client-oriented communications professional with 5+ years combined experience in the Non-Profit, Marketing, and Public Education industries.

  • Successfully developed online presence for several organizations through use of social media and video content
  • Possess written and oral communication skills that work in tandem to meet set deadlines
  • Proficient in design software with projects published online and in print
  • Out-of-the-box thinker skilled at managing multiple projects independently as well as part of a team
  • Proven record of recruited and retained volunteers through strategic PR campaigns

Community Leadership

University of Florida Alumni Association

South Florida Regional Director

Oct 2010 - Present

Spearheaded organization of South Florida chapter of national organization that provides educational, social and philanthropic activities for more than 14,000 black graduates from the University of Florida

  • Leads branding strategies through development of chapter logo, management of social media, preparation/dissemination of press materials, and coordination of all video content.
  • Established and creates content for "The Gator Nation®...Through Your Eyes", a blog that tracks news, events, and opportunities of interest to key groups. It currently has more than 50 followers and two contributing bloggers.
  • Researched key groups to structure marketing campaign that used word-of-mouth, radio spots, and social media (Facebook, Twitter, LinkedIn, YouTube) to increase awareness and promote membership that resulted in a gain of 15 new members and more than 100 alumni added to the directory.
  • Appointed by former president to share chapter's multimedia presentation at annual alumni weekend opening ceremony that resulted in selection to national planning committee for 2012.
  • Produced articles featured in alumni newsletters, "Black Gator Gazette" and "Gator News", distributed to more than 100,000 graduates
  • Awarded 2011 "Volunteer of the Year" for dedicated service

South Florida Black Journalists Association

Board Member

January 2011 - Present

Networks with journalism professionals in Miami-Dade and Broward counties to promote scholarship, outreach, and advocacy.

  • Developed the chapter's first profile series that highlights influential journalists/media professionals to increase awareness of the organization.
  • Contributes suggestions to assist organization in re-inventing its image to target audiences, including utilizing SEO marketing strategies, creation of a consistent online presence, and identifying trends in the industry to appeal to recent graduates.
  • Elected to head scholarship efforts to award four scholarships totaling $3,500 to aspiring high school and college journalists.