- Arlington VA
Developed and executed the corporate social media strategy, utilizing social media sites (Twitter, LinkedIn, Facebook and blogs) to increase brand awareness, drive traffic and increase customer acquisition. Efforts led to 20% increase in site traffic.
Launched and analyzed consumer research to optimize messaging and hone strategies.
Designed and implemented tests to identify new cost-effective customer acquisition channels.
Created and managed home grown affiliate program
Utilized natural search, RSS, partnership marketing/content integration programs, and email marketing to achieve acquisition targets.
Assisted the business development team in acquiring 500 corporate accounts.
Made outbound calls to follow-up on all leads generated by marketing. Top 5% of performers in the region.
Monitored and created staff schedules to provide excellent service and determined when additional training is needed.
Produced advertisements that were featured in print and online publications including (but not limited to) The Erie Times, GE Transportation.com and Oil150.com
Communications major with a focus in advertising.
President of Alpha Sigma Alpha Sorority January 2006 to January 2007
Duties included negotiating and arbitrating conflicts among members and the national organization as well as managing the activities of various committees and officers.
“As a former recruiter for Walt Disney World and AOL, I can honestly say that I very seldom came across a talent like Katrina! She is a breath of fresh air...a consumate professional, optimistic, enthusiastic, and a true joy to be around...but her most incredible gift is her ability to maximize her effectiveness online via tools such as Facebook, Linkedin and Twitter, and significantly increase the visibility and credibility for her company. Bottom-line, if I had one job in social media, I'd hire Katrina hands down!”