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Work experience

Apr 2008Sep 2009

Marketing Associate

Developed and executed the corporate social media strategy, utilizing social media sites (Twitter, LinkedIn, Facebook and blogs) to increase brand awareness, drive traffic and increase customer acquisition. Efforts led to 20% increase in site traffic.

Launched and analyzed consumer research to optimize messaging and hone strategies.

Designed and implemented tests to identify new cost-effective customer acquisition channels.

Created and managed home grown affiliate program

Utilized natural search, RSS, partnership marketing/content integration programs, and email marketing to achieve acquisition targets.

Assisted the business development team in acquiring 500 corporate accounts.

Jul 2007Apr 2008

Sales Manager

Score! Educational Centers

Made outbound calls to follow-up on all leads generated by marketing. Top 5% of performers in the region.

Monitored and created staff schedules to provide excellent service and determined when additional training is needed.

Dec 2006Jul 2007

Marketing Associate

Engel O'Neill Public Relations and Advertising

Produced advertisements that were featured in print and online publications including (but not limited to) The Erie Times, GE Transportation.com and Oil150.com

Education

Aug 2003May 2007

Bachelor of Arts

Pennsylvania State University - Erie Campus

Communications major with a focus in advertising.

Additional Information

 LEADERSHIP EXPERIENCE

President of Alpha Sigma Alpha Sorority                                                                     January 2006 to January 2007

Duties included negotiating and arbitrating conflicts among members and the national organization as well as managing the activities of various committees and officers.

References

Kerin Luneberg

Kimberly Young

Laura Labovich

“As a former recruiter for Walt Disney World and AOL, I can honestly say that I very seldom came across a talent like Katrina! She is a breath of fresh air...a consumate professional, optimistic, enthusiastic, and a true joy to be around...but her most incredible gift is her ability to maximize her effectiveness online via tools such as Facebook, Linkedin and Twitter, and significantly increase the visibility and credibility for her company. Bottom-line, if I had one job in social media, I'd hire Katrina hands down!”

Camille Watson

Portfolio and Writing Samples

Blogging Experience

VisualCV in the News

Momentum

Skills

Typepad and Wordpress Blogging Hosts
   
Salesforce
Microsoft Office