Katrina Karasawa

Katrina Karasawa


Savvy professional with extensive customer relationship management experience and a proven ability to rapidly identify and translate business opportunities into material revenue. Career spans real estate sales, property management and business operations management across a multitude of industries and vertical markets.

  • Increased revenue by 212% over five years—42% annually—for upscale loft business in San Francisco, while managing a team of seven leasing professionals
  • Successfully managed over 275 units in an emerging property development, achieving operational excellence and ensuring strong cash flow management
  • Proven ability to deliver customer relationship management (CRM) solutions that increase client retention, company productivity and generate new business
  • Expert at orchestrating marketing strategies that significantly raise the profile of companies by implementing high-impact, strategic customer-centric campaigns
  • Demonstrated capacity to provide comprehensive support for senior management, with ability to multi-task and support concurrent deadline-driven operations

Work History

Work History
Jun 2009 - Present

Leasing Consultant

Fore Property

Responsible for managing marketing and leasing programs for Fore Property’s latest real estate development in Reno, Nevada—The Trails at Pioneer Meadows luxury apartments. Fore Property is a full-service, national real estate company with over 77 communities

♦Orchestrated a strategic grass-roots marketing campaign that included identifying and targeting local businesses to significantly increase exposure, utilizing events and direct marketing programs

♦Formulated organizational system for over 300 residents, ensuring seamless management of tenant data

♦Successfully closed leasing contracts with over 60 new clients in first 6 months on the job

♦Reputed as a trouble-shooter; provided a continuously high level of customer service with exceptional communication and interpersonal skills

Jun 2008 - Jan 2009

Fine Jewelry Sales Associate

Macy's West

Responsible for sales and daily operations management of the Fine Jewelry Dept. for Macy’s West, including local, national and global client relationship management services

♦Ranked #67 in sales of October, 2008 out of over 10,000 Macy’s sales associates in the U.S.

♦Successfully closed the single largest transaction in the history of Macy’s West, in excess of $20,000

♦Ensured successful management and security of daily inventory of high-end merchandise, including the opening and closing of the entire department

♦Responsible for management and retention services for local, national and global clientele, including indentifying and cultivating prospective new clients

Jan 2008 - Jul 2008

Assistant Manager

Charles & Charles

Responsible for sales and daily operations management of the 60,000 square foot showroom of Charles & Charles, which houses the finest selection of European furniture and artwork in Los Angeles

♦Implemented a sophisticated customer relationship management (CRM) system to better understand customer purchasing patterns and preferences, enabling the business to effectively respond to customer requirements by ensuring an optimal assortment of products were readily available

♦Spearheaded market research to assess competitive landscape, total addressable market (TAM), and to strengthen the company’s competitive profile in the face of increasing competition

♦Maximized sales and measured sales performance on a daily basis, identifying and implementing operating efficiencies in the process

♦Designed highly effective marketing campaign that successfully positioned the company as the preferred choice for fine, high-end European furniture and artwork in Southern California

Sep 2004 - Jan 2008

Office Manager

Craig S. Cohen, MD

Responsible for daily operations management of the medical practice of Dr. Craig S. Cohen of Beverly Hills, a leading medical practitioner in Los Angeles County

♦Implemented a comprehensive electronic medical record system that enabled rapid storage, retrieval and updates to over 300 patient records, including cross-referenceability and easy recall

♦Streamlined accounting and billing activities, improving efficiency, productivity and profitability

♦Orchestrated the entire development of the medical office, including procurement of real estate, equipment and the overall interior design, ensuring an optimal experience for patients every time

♦Formulated a multi-faceted marketing strategy to increase the awareness of the medical practice across West L.A., including online and print promotions and a direct marketing campaign that drove awareness and attracted over 80 new clients

Jan 2003 - Jun 2004

Office & Property Manager

R.A.M. Development

Responsible for daily operations management of an emerging property development for R.A.M. Properties

♦Successfully managed over 275 units, achieving operational excellence and ensuring strong cash flow management

♦Managed all accounting and billing processes, improving efficiency, productivity and profitability and ensuring 100% compliance with all established and emerging real estate laws

♦Developed thorough analyses of competitive properties and utilized data to improve the overall services and leasing packages offered by the complex

♦Provided fundamental support to company management, including coordinating, planning and supporting business-critical operations functions

Sep 1997 - Dec 2002

Leasing Manager

Lofts Unlimited

Responsible for managing a team of seven leasing professionals providing sales, marketing, brokerage and consulting services for Lofts Unlimited in San Francisco. Lofts Unlimited is a division of Urban Bay Properties and is the largest real estate company in the Bay Area to specialize in lofts

♦Increased revenue by 212% over five years—42% annually—while managing a team of seven leasing professionals

♦Successfully negotiated and closed over 750 business transactions, managing a global clientele base

♦Recruited and trained sales professionals for optimal performance in a highly competitive market

♦Implemented creative marketing initiatives that positively impacted revenues while reducing operating costs